What’s Next: Five Industry Trends for 2017

What’s Next: Five Industry Trends for 2017

By Shae Geary- Senior Communications Strategist Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like Pokemon Go! getaways, are short lived. Others, such as eco-travel, tend to define a whole generation and can change the nature of the industry forever. As […]

Make My Social Media Post Go Viral

Posted by on Nov 8, 2016 in Communications, Digital Media, SEO, Social Media, Viral content
Make My Social Media Post Go Viral

By Kat Beaulieu, Communications Strategist “Make my social media post go viral” It’s what every client wants and the gold standard for measuring social media success. Plus, who wouldn’t want to be the genius behind a post that goes viral? And yet, it is an elusive goal that faces many challenges, not the least of […]

15 Truths About Working in Social Media Marketing

Posted by on Sep 23, 2016 in Communication, Marketing, Social Media
15 Truths About Working in Social Media Marketing

By Jasmine Demers, Marketing & Administrative Coordinator Social Media Marketing; a world of clever campaigns, contests, engagement, hashtags, analytics and constant phone notifications. If you’ve worked in public relations (or any successful business industry for that matter), you know that social media marketing has become increasingly important in engaging with consumers and improving brand awareness. While […]

The 411 on Social Media Best Practices in 2016

The 411 on Social Media Best Practices in 2016

By Kara DeMent, Communications Coordinator With more than two billion active social media users today, having a presence on social media is a must for brands that want to get noticed. With “best practices” and social media platforms evolving and ever-changing, it can be tough navigating the social media landscape to create effective campaigns.  If […]

Essential Tips for Producing Effective Digital Content

Posted by on May 4, 2016 in Communications, Digital Media, Social Media
Essential Tips for Producing Effective Digital Content

By Joaquín Enríquez, Communications Specialist Whether a seasoned writer or an aspiring blogger, crafting noteworthy digital content requires more than technique: it requires a unique mixture of the right tools with a strategy that is unique to your personality or brand. Web copy is scanned or glanced at. Not read. So using the appropriate writing […]

Five Tips for Sparking Creativity

Five Tips for Sparking Creativity

By Communications Coordinator, Kara DeMent Twitter: @KaraDeMent_ As a PR professional, it’s critical to be creative. Campaigns can live or die based on an idea. But I have a confession to make: sometimes I struggle with creativity. Creative ideas seem to come naturally for some of my colleagues, so it makes me anxious and nervous when […]