Public Relations

Trends Come and Go, But These 5 PR Tips Are Forever

Trends Come and Go, But These 5 PR Tips Are Forever

By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to,…

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What’s Next: Five Industry Trends for 2017

What’s Next: Five Industry Trends for 2017

  By Shae Geary- Senior Communications Strategist Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like Pokemon Go! getaways, are short lived. Others, such as eco-travel, tend to define a whole generation and can change the nature of the industry forever.…

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Values, Experiences, & Beliefs: Understanding Your Audience

Values, Experiences, & Beliefs: Understanding Your Audience

By Grant Wright, CEO It’s interesting to me that some people seem wired to presume the worst or best in someone, no matter the actions of that someone. Standing on opposite sides of a big ‘6’ laid on the ground, two people will see the same thing but think differently. One sees a six, the…

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How to Write Winning Award Nominations

How to Write Winning Award Nominations

By Chance Shay, Senior Communications Strategist “You play to win the game.” As a sports enthusiast, this is one of my favorite quotes. When it comes to organized sports, if you’re not playing to win then what’s the point? The same thing goes for submitting award nominations. To make sure you’re helping your organization get…

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The Secret to Becoming a PR Expert

The Secret to Becoming a PR Expert

By Julie Wright, President It’s what every bright up and comer wants to know. How do I become a PR expert? What’s the straightest line to the top? What blogs do I need to follow? What technologies do I need to use? Are there short cuts? If you aspire to be an expert in PR,…

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The 411 on Social Media Best Practices in 2016

The 411 on Social Media Best Practices in 2016

By Kara DeMent, Communications Coordinator With more than two billion active social media users today, having a presence on social media is a must for brands that want to get noticed. With “best practices” and social media platforms evolving and ever-changing, it can be tough navigating the social media landscape to create effective campaigns.  If…

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