Take it from the team at (W)right On Communications, people often think about hiring a PR firm for the wrong reasons. But how can you gauge whether you're doing it for the right ones? If you recognize yourself in any of these five reasons for not hiring a PR firm, that's a sign you need…
read moreBy Chancelor Shay —Director, B2B & Infrastructure Development Twitter:Get our quick, timely communications ideas and insights each month. (W)right On Communications won a Silver Bulldog Award for Bulldog Reporter for in-depth tips.
read moreBy Julie Wright —President Twitter: how the media is working to restore trust with its readers, viewers and listeners. This week, I'm asking how PR pros can work to restore trust with the public? The answer is to stick to PR best practices and good media relations fundamentals and to recommit ourselves to the crucial role…
read moreBy Julie Wright —President Twitter: Lynn spent the first 10 years of her career as an investigative journalist and most recently oversaw the NBC San Diego investigative team. She served as president of the Society of Professional Journalists last year regularly speaking on and advocating for journalism ethics and press freedoms. She teaches journalism at…
read moreBy Julie Wright —President Twitter: It’s not the content marketer’s job to convince each persona of what they need. It’s their job to figure out what the persona’s needs are and then speak to them with their content and present their product or solution as the ultimate solution. 3. Validate Your Internal Research with Outside…
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