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The Buzz About B Corps – Why You Should Care
Photo Credit: B Corporation By Kat Beaulieu, Communications Strategist Remember when you were back in business class and it first dawned on you that the system is rigged against people who want to do good AND make money? I do. It was one of those “Wait – what?” moments where I felt another shred of my…
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Don’t Be Guilty of the Two Worst PR Writing Habits
By: President, Julie Wright Twitter: And avoid stating the obvious.
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PR Firms Are More Than Earned Media
PR firms looked a lot different a few years ago than they do today. Agencies were siloed and CMOs would sometimes spread their work across three or four different firms. Ad agencies, digital shops and PR firms all had different capabilities. And to be honest, some are still doing it that way today. For many…
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