Public Relations

Public Relations Is a Personas Business

Public Relations Is a Personas Business

By Julie Wright —President Twitter:  It’s not the content marketer’s job to convince each persona of what they need. It’s their job to figure out what the persona’s needs are and then speak to them with their content and present their product or solution as the ultimate solution. 3. Validate Your Internal Research with Outside…

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Immersive Storytelling is the Future of Public Relations
future of journalism talk by Robert Hernandez

Immersive Storytelling is the Future of Public Relations

@juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by making it easier to…

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(W)right On Communications Best of 2017! #GSD

@juliewright I’m excited to see what 2018 holds for (W)right On Communications, but when I look back on 2017, I’m awed by all that our growing agency achieved! As we like to say here, we GSD--got "stuff" done! But more than that, we made stuff happen, and that's how we measure success. Here’s a quick…

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Scaramucci’s Top 5 Fails as a Professional Communicator
strategy is choosing what not to do

Scaramucci’s Top 5 Fails as a Professional Communicator

@juliewright If any good comes from Anthony Scaramucci’s 10 days as White House director of communications, I hope it’s the realization that being a professional communicator is no cakewalk and, truly, best left to people who have invested their careers in the profession. Just as it’s easy to quarterback an NFL team from behind your…

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