By Julie Wright —President Twitter: Lynn spent the first 10 years of her career as an investigative journalist and most recently oversaw the NBC San Diego investigative team. She served as president of the Society of Professional Journalists last year regularly speaking on and advocating for journalism ethics and press freedoms. She teaches journalism at…
read moreBy Julie Wright —President Twitter: It’s not the content marketer’s job to convince each persona of what they need. It’s their job to figure out what the persona’s needs are and then speak to them with their content and present their product or solution as the ultimate solution. 3. Validate Your Internal Research with Outside…
read more@juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by making it easier to…
read more@juliewright I’m excited to see what 2018 holds for (W)right On Communications, but when I look back on 2017, I’m awed by all that our growing agency achieved! As we like to say here, we GSD--got "stuff" done! But more than that, we made stuff happen, and that's how we measure success. Here’s a quick…
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