By Julie Wright —President Twitter: It’s not the content marketer’s job to convince each persona of what they need. It’s their job to figure out what the persona’s needs are and then speak to them with their content and present their product or solution as the ultimate solution. 3. Validate Your Internal Research with Outside…
read more@juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by making it easier to…
read more@juliewright I’m excited to see what 2018 holds for (W)right On Communications, but when I look back on 2017, I’m awed by all that our growing agency achieved! As we like to say here, we GSD--got "stuff" done! But more than that, we made stuff happen, and that's how we measure success. Here’s a quick…
read more@juliewright If any good comes from Anthony Scaramucci’s 10 days as White House director of communications, I hope it’s the realization that being a professional communicator is no cakewalk and, truly, best left to people who have invested their careers in the profession. Just as it’s easy to quarterback an NFL team from behind your…
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