Must-Use Strategy: Instagram Influencer Marketing
By Chris Jensen – Jr. Communications Coordinator My colleague Erica Schlesinger shared in a recent blog post that we remember 80% of what we see, compared to 20% of what we read and 10% of what we hear. So, it makes sense that we gravitate toward photos and videos over text. As a general rule, […]
Meet the Team: Julie – San Diego PR Pro
Because it’s her birthday today, we’re dedicating our 3rd edition of “Meet our Team” to our President and in-house champagne connoisseur, Julie Wright. A connected and passionate communicator and successful entrepreneur, Julie leads client strategy development and oversees the hard-working team at (W)right On, inspiring excellence and achievement for the agency’s clients every day. Originally from Vancouver, B.C., she […]
5 Signs Your Brand Needs a Refresh
By Keely Smith, Design & Multimedia Specialist Branding plays an influential role in setting a business up for success. A brand is more than just a logo – it is a visual representation of a business’ values and creates an entire customer experience from the visual identity and website to social media presence. So is […]
In Communications, the Only Constant is Change – Part 2
by Grant Wright @grant_wright If you read my last post, you know that I like to partake in my version of crystal ball reading. In part one of this two-part post, I floated predictions of Facebook and Youtube’s dampening, social media specialists displacing all-knowing gurus and a positive trend of increasing two-way brand communications but […]