What’s Next: Five Industry Trends for 2017
By Shae Geary- Senior Communications Strategist Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like Pokemon Go! getaways, are short lived. Others, such as eco-travel, tend to define a whole generation and can change the nature of the industry forever. As […]
15 Truths About Working in Social Media Marketing
By Jasmine Demers, Marketing & Administrative Coordinator Social Media Marketing; a world of clever campaigns, contests, engagement, hashtags, analytics and constant phone notifications. If you’ve worked in public relations (or any successful business industry for that matter), you know that social media marketing has become increasingly important in engaging with consumers and improving brand awareness. While […]
Meet the Team: Jasmine – Marketing & Communications Coordinator
We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Marketing & Administrative Coordinator, Jasmine Demers. Jasmine is a known as an outgoing, self-starter with a passion for marketing communication. As the Marketing & Administrative Coordinator, she is responsible for […]
The 411 on Social Media Best Practices in 2016
By Kara DeMent, Communications Coordinator With more than two billion active social media users today, having a presence on social media is a must for brands that want to get noticed. With “best practices” and social media platforms evolving and ever-changing, it can be tough navigating the social media landscape to create effective campaigns. If […]
The Buzz About B Corps – Why You Should Care
By Kat Beaulieu, Communications Strategist Remember when you were back in business class and it first dawned on you that the system is rigged against people who want to do good AND make money? I do. It was one of those “Wait – what?” moments where I felt another shred of my ignorance/innocence slipping away. My […]
6 Tips for Stellar Marketing Results
By Chance Shay, Senior Communications Strategist Productivity over activity. It’s a motto all marketers should live by. The point of marketing isn’t to do marketing, it’s to support the bottom line of a brand, which means increase sales, drive new membership and increase donations. A marketer who isn’t showing results is a marketer soon […]