1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself and is expected to experience Influencers are now widely used in campaigns, but there are a few important steps you need to take prior to introducing…
read moreBy Chance Shay —Director of B2B and Infrastructure Development Twitter:
read moreBy Kat Beaulieu—HR Communications Strategist Twitter: @stubborngoat.com There is a too common perception among donor-reliant nonprofits that targeting Millennials with fundraising efforts is a waste of time and resources. If the big donations tend to come from the bequests and corporations associated with older audiences, why put effort into trying to reach Millennials? Engaging Millennials…
read moreBy Aisha Belagam Twitter: As with B2C, B2B influencer marketing is about connecting with influential people in your community and leveraging them to build trust and credibility, driving your message. In this digital age, where social media is becoming a regular part of everyone’s lives, influencer marketing is becoming a vital part of the communications…
read moreBy Ronda Williams—Marketing & Administrative Coordinator Twitter: @R_Williams11 Diversity is defined as… “The Facts about Diversity: According to the Harvard School of Law,
read moreBy Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s…
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