Marketing Meets Dating
By Ronda Williams—Marketing and Administrative Coordinator Twitter: @R_Williams11 Let’s cut to the chase and dive into the juicy stuff! If you haven’t noticed, dating and marketing have a lot of similarities. The two worlds could almost be walking hand-and-hand. Let’s see why marketing and dating make a great pair. Marketing meets Dating… When you think […]
How to Strengthen your Business with Diversity
By Ronda Williams—Marketing & Administrative Coordinator Twitter: @R_Williams11 Diversity is defined as… “an instance of being composed of differing elements or qualities. (W)OC has a diverse team of experts in various fields including communications, social media, public relations, graphic design, videography, and more. Not only is our team diverse but the industries we cover are […]
B2B PR Best Practices For 2017
By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s […]
HR Communications: You can’t hire top talent because your job ads are lame
By Katherine Beaulieu─ Communications Strategist @katstubborngoat It’s every HR Communications staff person’s nightmare—posting an excellent job opportunity that isn’t attracting top candidates while having a hiring manager full of helpful suggestions, like “Why don’t you advertise in Arizona?” or “My brother just hired someone through LinkedIn, why don’t you try that.” or “Can’t we just […]
No Shortcuts to PR Glory, Then or Now
By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]
3 PR & Marketing Tactics to Dump in 2017
By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]