Marketing

B2B Integrated Marketing: 5 Step Foolproof Guide
B2B Integrated Marketing

B2B Integrated Marketing: 5 Step Foolproof Guide

By Chance Shay —Director of B2B and Infrastructure Development Twitter: 

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Why engage Millennials in philanthropy? Here are 4 good reasons

Why engage Millennials in philanthropy? Here are 4 good reasons

By Kat Beaulieu—HR Communications Strategist Twitter: @stubborngoat.com There is a too common perception among donor-reliant nonprofits that targeting Millennials with fundraising efforts is a waste of time and resources. If the big donations tend to come from the bequests and corporations associated with older audiences, why put effort into trying to reach Millennials? Engaging Millennials…

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Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

By Aisha Belagam Twitter: As with B2C, B2B influencer marketing is about connecting with influential people in your community and leveraging them to build trust and credibility, driving your message. In this digital age, where social media is becoming a regular part of everyone’s lives, influencer marketing is becoming a vital part of the communications…

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How to Strengthen your Business with Diversity

How to Strengthen your Business with Diversity

By Ronda Williams—Marketing & Administrative Coordinator Twitter: @R_Williams11 Diversity is defined as… “The Facts about Diversity: According to the Harvard School of Law,

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B2B PR Best Practices For 2017

B2B PR Best Practices For 2017

By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay  “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s…

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No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: Unfortunately, in today’s email environment, you’ll never really know what they loved or hated about your pitch. (Unless you follow If you were sending a fax to a busy newsroom, you could often expect repeated busy signals and multiple attempts to get your press release through. Faxes could only…

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