Five Pro Tips For Mouth-Watering Food Photographs

Five Pro Tips For Mouth-Watering Food Photographs

By Shae Geary—Senior Communications Strategist Ready. Set. Selfie! We all love showing off our personalized pictures of food, travel, and fun experiences, especially during holidays. With Valentine’s Day on the horizon, we’re betting you’ll be sharing some delicious eats with your sweetie or besties. To make sure your food selfie skills are perfectly polished, we’ve […]

B2B PR Best Practices For 2017

Posted by on Feb 2, 2017 in B2B PR, Business, Communications, Marketing
B2B PR Best Practices For 2017

By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay  “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s […]

HR Communications: You can’t hire top talent because your job ads are lame

HR Communications: You can’t hire top talent because your job ads are lame

By Katherine Beaulieu─ Communications Strategist @katstubborngoat It’s every HR Communications staff person’s nightmare—posting an excellent job opportunity that isn’t attracting top candidates while having a hiring manager full of helpful suggestions, like “Why don’t you advertise in Arizona?” or “My brother just hired someone through LinkedIn, why don’t you try that.” or “Can’t we just […]

No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]

3 PR & Marketing Tactics to Dump in 2017

3 PR & Marketing Tactics to Dump in 2017

By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]

What’s Next: Five Industry Trends for 2017

What’s Next: Five Industry Trends for 2017

By Shae Geary- Senior Communications Strategist Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like Pokemon Go! getaways, are short lived. Others, such as eco-travel, tend to define a whole generation and can change the nature of the industry forever. As […]