The 411 on Social Media Best Practices in 2016
By Kara DeMent, Communications Coordinator With more than two billion active social media users today, having a presence on social media is a must for brands that want to get noticed. With “best practices” and social media platforms evolving and ever-changing, it can be tough navigating the social media landscape to create effective campaigns. If […]
Essential Tips for Producing Effective Digital Content
By Joaquín Enríquez, Communications Specialist Whether a seasoned writer or an aspiring blogger, crafting noteworthy digital content requires more than technique: it requires a unique mixture of the right tools with a strategy that is unique to your personality or brand. Web copy is scanned or glanced at. Not read. So using the appropriate writing […]
Meet the Team: Kara – Communications Coordinator
We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Communications Coordinator, Kara DeMent. Kara is known for her “out of the box” thinking and passion for the media industry. As Communications Coordinator, she supports (W)right On’s land development, energy, […]
REI Wins Big with Black Friday Boycott… So Far
By Shae Geary As part of the growing group of people who are turned off by the endless consumerism that surrounds the Thanksgiving holiday, I was thrilled to hear of REI’s recent decision to shun Black Friday and instead #optoutside. The outdoor gear company announced in October that it would close all 143 locations on […]
Five Simple Ways to Host a Successful Media Trip
By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]
Meet the Team: Keely – Design and Multimedia Specialist
To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Design and Multimedia Specialist, Keely Smith. Keely brings an eye for design to the (W)right On team. Her experience stretches from web […]