Community Involvement Matters
By Grant Wright At (W)right On, we’re frequently asked to become engaged in community affairs of some sort – support a political cause, gauge the pulse of an issue, contribute to a worthwhile endeavor – and in as balanced of a way as we can, we often say yes. We’ve supported at-risk youth; senior Olympics; […]
12 Signs PR Agency Life Isn’t for You
By Julie Wright 1. Month end is just another day to you. 2. You’re happiest doing one thing at a time. 3. You don’t read the by-lines as closely as the articles. 4. You don’t measure your life in 5 minute increments. 5. You come up with song hooks instead of news […]
Meet the Team: Grant – CEO & Managing Partner
To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Managing Partner & CEO, Grant Wright. Grant joined (W)right On full-time in 2004. As CEO, Grant provides oversight and senior-level communications and […]
Measuring the ROI of Public Relations: Five Experts Weigh In
By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated […]
Why PR is Becoming a Visual Game (and How to Win)
Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote […]
In Communications, the Constant is Change
by Grant Wright @grant_wright At (W)right On, among our Values is to ‘embrace and lead change’. We keep current with and help define new best practices in communications. For example, in 2012 I wrote of smartphones surpassing PC sales for the first time and the rise of the Virtual Web. With consumption occurring from smaller […]