Community Involvement Matters

Posted by on Oct 8, 2015 in Agency News, Marketing, Public Relations
Community Involvement Matters

By Grant Wright At (W)right On, we’re frequently asked to become engaged in community affairs of some sort – support a political cause, gauge the pulse of an issue, contribute to a worthwhile endeavor – and in as balanced of a way as we can, we often say yes. We’ve supported at-risk youth; senior Olympics; […]

12 Signs PR Agency Life Isn’t for You

Posted by on Sep 29, 2015 in Marketing, Public Relations, Social Media, Uncategorized
12 Signs PR Agency Life Isn’t for You

By Julie Wright 1. Month end is just another day to you.   2. You’re happiest doing one thing at a time.   3. You don’t read the by-lines as closely as the articles. 4. You don’t measure your life in 5 minute increments.   5. You come up with song hooks instead of news […]

Meet the Team: Grant – CEO & Managing Partner

Posted by on Sep 23, 2015 in Marketing, Public Relations, Social Media
Meet the Team: Grant – CEO & Managing Partner

To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Managing Partner & CEO, Grant Wright. Grant joined (W)right On full-time in 2004. As CEO, Grant provides oversight and senior-level communications and […]

Measuring the ROI of Public Relations: Five Experts Weigh In

Posted by on May 21, 2015 in Public Relations, Social Media
Measuring the ROI of Public Relations: Five Experts Weigh In

By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated […]

Why PR is Becoming a Visual Game (and How to Win)

Posted by on Mar 25, 2015 in Public Relations, Social Media
Why PR is Becoming a Visual Game (and How to Win)

Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote […]

In Communications, the Constant is Change

Posted by on Feb 18, 2015 in Public Relations, Social Media
In Communications, the Constant is Change

by Grant Wright @grant_wright At (W)right On, among our Values is to ‘embrace and lead change’. We keep current with and help define new best practices in communications. For example, in 2012 I wrote of smartphones surpassing PC sales for the first time and the rise of the Virtual Web. With consumption occurring from smaller […]