Public Relations

B2B PR Best Practices For 2017

B2B PR Best Practices For 2017

By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay  “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s…

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No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: Unfortunately, in today’s email environment, you’ll never really know what they loved or hated about your pitch. (Unless you follow If you were sending a fax to a busy newsroom, you could often expect repeated busy signals and multiple attempts to get your press release through. Faxes could only…

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3 PR & Marketing Tactics to Dump in 2017

3 PR & Marketing Tactics to Dump in 2017

By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals…

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Trends Come and Go, But These 5 PR Tips Are Forever

Trends Come and Go, But These 5 PR Tips Are Forever

By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to,…

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(W)right On Communications Adds Four Team Members

SAN DIEGO, Calif.; Oct. 20, 2016 – Developer and Teronda Williams as Marketing and Administrative Coordinator. With a multi-cultural background, Belagam brings experience in public relations, marketing, social media and advertising most recently with Vitality Medical and ViTRO Agency. She graduated magna cum laude from San Diego State University. Chappelle has been shooting both video…

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How to Write Winning Award Nominations

How to Write Winning Award Nominations

By Chance Shay, Senior Communications Strategist “You play to win the game.” As a sports enthusiast, this is one of my favorite quotes. When it comes to organized sports, if you’re not playing to win then what’s the point? The same thing goes for submitting award nominations. To make sure you’re helping your organization get…

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