Public Relations

PR professionals can use 360° cameras for visual storytelling
360 Degree Visual Storytelling

PR professionals can use 360° cameras for visual storytelling

By Julie Wright —President Twitter: immersive storytelling, I realized that, as a PR professional, I could use 360° cameras for visual storytelling too—in fact, a 360° camera was probably the perfect solution for my quandary. So, I began browsing Amazon for options and settled on the Samsung Gear 360. For $99, this camera shoots in 4K,…

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Three Surprising B2B PR Tips to Secure Media Attention

Three Surprising B2B PR Tips to Secure Media Attention

By Chancelor Shay —Director, B2B & Infrastructure Development Twitter:Get our quick, timely communications ideas and insights each month. (W)right On Communications won a Silver Bulldog Award for Bulldog Reporter for in-depth tips.

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PR Best Practices Can Restore Public Trust in the Post-Truth Era

PR Best Practices Can Restore Public Trust in the Post-Truth Era

By Julie Wright —President Twitter: 

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Public Relations Is a Personas Business

Public Relations Is a Personas Business

By Julie Wright —President Twitter:  It’s not the content marketer’s job to convince each persona of what they need. It’s their job to figure out what the persona’s needs are and then speak to them with their content and present their product or solution as the ultimate solution. 3. Validate Your Internal Research with Outside…

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