Public Relations

RGB & CMYK, WTH?
rgb and cmyk difference

RGB & CMYK, WTH?

Color is simple, right? Black is black, red is red and white is white. Well, not always.

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The Value of Instinct in a Data Driven World

The Value of Instinct in a Data Driven World

While data-driven insights undeniably play a crucial role in marketing and communications, there are times when being led by data without considering its context and potential biases can lead to flawed decision-making. We explore when to listen to your gut over the numbers and how embracing your instincts can fuel innovation and success.

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Do’s and Don’ts When Managing Your Online Reputation
managing your online reputation

Do’s and Don’ts When Managing Your Online Reputation

  By Julie Wright —President Twitter: Reputation Architects on managing your online reputation. The occasion was the PRSA Western District Conference in Phoenix, April 11 and 12 where I spoke on a storytelling panel. Goldberg is a seasoned public relations and reputation strategist advising Fortune 500 clients as Chief Reputation Architect with his firm, specialists in…

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PR professionals can use 360° cameras for visual storytelling
360 Degree Visual Storytelling

PR professionals can use 360° cameras for visual storytelling

By Julie Wright —President Twitter: immersive storytelling, I realized that, as a PR professional, I could use 360° cameras for visual storytelling too—in fact, a 360° camera was probably the perfect solution for my quandary. So, I began browsing Amazon for options and settled on the Samsung Gear 360. For $99, this camera shoots in 4K,…

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Three Surprising B2B PR Tips to Secure Media Attention

Three Surprising B2B PR Tips to Secure Media Attention

By Chancelor Shay —Director, B2B & Infrastructure Development Twitter:Get our quick, timely communications ideas and insights each month. (W)right On Communications won a Silver Bulldog Award for Bulldog Reporter for in-depth tips.

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