Marketing

6 Tips for Stellar Marketing Results

6 Tips for Stellar Marketing Results

By Chance Shay, Senior Communications Strategist Productivity overactivity. It’s a motto all marketers should live by. The point of marketing isn’t to do marketing, it’s to support the bottom line of a brand, which means increase sales, drive new membership and increase donations. A marketer who isn’t showing results is a marketer soon to be…

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PR Firms Are More Than Earned Media

PR Firms Are More Than Earned Media

PR firms looked a lot different a few years ago than they do today. Agencies were siloed and CMOs would sometimes spread their work across three or four different firms. Ad agencies, digital shops and PR firms all had different capabilities. And to be honest, some are still doing it that way today. For many…

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Need a Creativity Boost? How About a Run?

  By Shae Geary, Senior Communications Strategist I went for a run today. This is not out of the ordinary, but it had been a while since my last run. As I settled into my road rhythm, my mind began to whirl and I had one of those Oprah “a-ha” moments. Having been away from…

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Meet the Team: Joaquín – Communications Specialist

We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Communications Specialist, Joaquín Enríquez. Originally from Los Angeles, Joaquín is a senior at San Diego State University pursuing a Bachelor of Arts degree in Journalism with a focus in Public…

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