Marketing

10 Feelings Anyone Who Works in PR Will Relate To

  By Erica Gadbois, Communications Strategist That feeling when… you nail the lead paragraph of a contributed article and it all just flows from there.             2. That feeling when… your favorite reporter comes through, yet again.             3. That feeling when… you’re in back-to-back…

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Branding & Pop Culture

By Erica Schlesinger, Communications Strategist Jay-Z. Lady Gaga. Kim Kardashian. These names may or may not make you cringe, but one thing they have down to a T is their presence in pop culture, making you aware of exactly who they are. With longstanding stints in the public eye, these celebrities have established a recognizable,…

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REI Wins Big with Black Friday Boycott… So Far

REI Wins Big with Black Friday Boycott… So Far

Photo via REI By Shae Geary As part of the growing group of people who are turned off by the endless consumerism that surrounds the Thanksgiving holiday, I was thrilled to hear of REI’s recent decision to shun Black Friday and instead #optoutside. The outdoor gear company announced in October that it would close all…

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