Marketing

An Ode to AP Style

An Ode to AP Style

                By Molly Borchers, Sr. Communications Strategist As an ode to Toward: The car comes toward you, not towards you. You can walk forward, upward, backward and downward, but never forwards. If you’re following me, these words do not have an “s.” Farther vs. Further: Farther refers to…

read more
500 332 (W)right On Communications
Dear Journalists, We Can Explain: Things PR Pros Want You to Know

Dear Journalists, We Can Explain: Things PR Pros Want You to Know

By Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen Now, don’t get me wrong, journalists – those things are annoying, misguided and a mark of poor (or no) research. So I assure you, I feel you. But I also assure you that for…

read more
1110 609 (W)right On Communications
Four Press Release Best Practices

Four Press Release Best Practices

By Danielle Cobb, Communications Coordinator Every couple of years the press release is declared dead. Yet the thousands of press releases issued over newswires each and every day are proof that its obituary hasn’t been written yet. Companies don’t need to issue press releases to get media coverage, but doing so has its benefits:

read more
430 286 (W)right On Communications
Must-Use Strategy: Instagram Influencer Marketing

Must-Use Strategy: Instagram Influencer Marketing

By Chris Jensen - Jr. Communications Coordinator My colleague Erica Schlesinger shared in a Instagram boasts an engaging community with a wide variety of easily accessible influencers. If you’re looking to improve your social visibility and drive consumer product sales, Instagram influencer marketing can be a powerful tool. Let us know if you would like…

read more
1140 681 (W)right On Communications
5 Signs Your Brand Needs a Refresh
branding refresh

5 Signs Your Brand Needs a Refresh

By Keely Smith, Design & Multimedia Specialist Branding plays an influential role in setting a business up for success. A brand is more than just a logo - it is a visual representation of a business’ values and creates an entire customer experience from the visual identity and website to social media presence. So is…

read more
900 422 (W)right On Communications
In Communications, the Only Constant is Change – Part 2
communcations

In Communications, the Only Constant is Change – Part 2

by Grant Wright my last post, you know that I like to partake in my version of crystal ball reading. In part one of this two-part post, I floated predictions of Facebook and Youtube’s dampening, social media specialists displacing all-knowing gurus and a positive trend of increasing two-way brand communications but through paid channels. In…

read more
1920 1080 (W)right On Communications