Event Planning

Need a Creativity Boost? How About a Run?

  By Shae Geary, Senior Communications Strategist I went for a run today. This is not out of the ordinary, but it had been a while since my last run. As I settled into my road rhythm, my mind began to whirl and I had one of those Oprah “a-ha” moments. Having been away from…

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Five Simple Ways to Host a Successful Media Trip

Five Simple Ways to Host a Successful Media Trip

Five Simple Ways to Host a Successful Media Trip By Erica Schlesinger, Communications StrategistFor our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan…

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5 Essential Elements of Every Community Outreach Plan
community outreach

5 Essential Elements of Every Community Outreach Plan

Community outreach is a unique discipline within public relations.For public agencies trying to change consumption behavior, developers wanting to inform a neighborhood of a change or non-profits hoping to gain support, the challenge is to influence the community as an outsider.Along with posing additional communication challenges, the major difficulty for community outreach—and its differentiator from In…

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