Hospitality Communications Survival Guide in the New Tomorrow
By Shae Geary— Senior Communications Strategist The hospitality industry has been one of the hardest hit by the COVID-19 pandemic making strategic hospitality communications more important than ever for our hotels, resorts and destinations. While press trips and event promotion may be paused, there’s a critical need for hospitality communications that build trust and confidence […]
Need a Creativity Boost? How About a Run?
By Shae Geary, Senior Communications Strategist I went for a run today. This is not out of the ordinary, but it had been a while since my last run. As I settled into my road rhythm, my mind began to whirl and I had one of those Oprah “a-ha” moments. Having been away from […]
Five Simple Ways to Host a Successful Media Trip
By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]
Meet the Team: Shae – Hospitality PR Pro
Since PR is all about relationships, we asked our team a few questions so you can get to know us a little better. We would like to introduce you to our Senior Communications Strategist and hospitality PR pro, Shae Geary. Shae is a seasoned professional with over 17 years experience representing world-class travel and hospitality clients. Formerly PR […]
5 Essential Elements of Every Community Outreach Plan
By Chance Shay, Communications Strategist Community outreach is a unique discipline within public relations. For public agencies trying to change consumption behavior, developers wanting to inform a neighborhood of a change or non-profits hoping to gain support, the challenge is to influence the community as an outsider. Along with posing additional communication challenges, the major […]
Meet the Team: Julie – San Diego PR Pro
Because it’s her birthday today, we’re dedicating our 3rd edition of “Meet our Team” to our President and in-house champagne connoisseur, Julie Wright. A connected and passionate communicator and successful entrepreneur, Julie leads client strategy development and oversees the hard-working team at (W)right On, inspiring excellence and achievement for the agency’s clients every day. Originally from Vancouver, B.C., she […]