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By Alex Mikhail — Communications Strategist Early in your PR career, you may have asked, “What is media relations, and why does it matter?” Whether you’re a seasoned veteran now or a business leader considering media relations as a strategy, the landscape is ever-evolving. And we can all use a refresher course now and then.
Best Media Training Tips
By Julie Wright —President Twitter: @juliewright Here is a list of our four best media training tips for client partners stepping into the media spotlight. We picked these four tips to set you up for success by preparing for the interview, keeping your head during it and building the media relationship following it. Think of it
A Year-end Tribute to the Media and Journalism
As 2024 comes to a close, we want to take a moment to acknowledge and celebrate the incredible work of journalists, reporters, radio and television news broadcasters, news producers and video journalists across the country. Your dedication to reporting on the stories that shape our communities and our world is nothing short of remarkable –
Cleantech Public Relations Tips
We count ourselves lucky to support climate and energy innovators with cleantech public relations. But, no matter how ground-breaking an innovator’s solution is, it doesn’t mean anything if their target customer doesn’t know about them or how they can benefit from their tech. Here are some tips to ensure a successful cleantech public relations program:
Embracing Tradition: Making the Case for a Strategic Communications Platform for Native Tourism
In the United States, just over 56 million acres of land exist as Native American reservations, which is about 2.3 percent of the ancestral indigenous land that the country occupies. Despite its relatively small geographic footprint, the treasure trove of cultural richness and heritage found within tribal communities is undeniable.
RGB & CMYK, WTH?
Color is simple, right? Black is black, red is red and white is white. Well, not always.
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