No Shortcuts to PR Glory, Then or Now
By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]
3 PR & Marketing Tactics to Dump in 2017
By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]
Trends Come and Go, But These 5 PR Tips Are Forever
By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to, […]
Agency Life: What I’ve Learned About PR in my First Year
By Kara DeMent, Communications Coordinator This month marks my first year at (W)right On Communications and my first “full” year (technically) at a PR agency, and boy have I learned a lot. Like most new professionals, what I thought PR was in college is nothing like what it is in real life. There’s way more […]
What’s Next: Five Industry Trends for 2017
By Shae Geary- Senior Communications Strategist Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like Pokemon Go! getaways, are short lived. Others, such as eco-travel, tend to define a whole generation and can change the nature of the industry forever. As […]
Make My Social Media Post Go Viral
By Kat Beaulieu, Communications Strategist “Make my social media post go viral” It’s what every client wants and the gold standard for measuring social media success. Plus, who wouldn’t want to be the genius behind a post that goes viral? And yet, it is an elusive goal that faces many challenges, not the least of […]