Public Relations

Write Your PR for Robots AND Humans

Write Your PR for Robots AND Humans

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a…

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Pokèmon GO and PR: Both Take Lots of Balls

Pokèmon GO and PR: Both Take Lots of Balls

By Julie Wright, President & Founder, (W)right On Communications, Inc. and Level 17 Pokémon GO Trainer Pokémon GO has swept the world and I have not been immune. These days, I’m either hustling for my client partners or capturing Pokémon and increasing my experience points (XP). As I move up to each new level in…

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The Buzz About B Corps – Why You Should Care

The Buzz About B Corps – Why You Should Care

Photo Credit: B Corporation By Kat Beaulieu, Communications Strategist Remember when you were back in business class and it first dawned on you that the system is rigged against people who want to do good AND make money? I do. It was one of those “Wait – what?” moments where I felt another shred of my…

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PR Firms Are More Than Earned Media

PR Firms Are More Than Earned Media

PR firms looked a lot different a few years ago than they do today. Agencies were siloed and CMOs would sometimes spread their work across three or four different firms. Ad agencies, digital shops and PR firms all had different capabilities. And to be honest, some are still doing it that way today. For many…

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