Public Relations

The Secret to Becoming a PR Expert

The Secret to Becoming a PR Expert

By Julie Wright, President It’s what every bright up and comer wants to know. How do I become a PR expert? What’s the straightest line to the top? What blogs do I need to follow? What technologies do I need to use? Are there short cuts? If you aspire to be an expert in PR,…

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The 411 on Social Media Best Practices in 2016

The 411 on Social Media Best Practices in 2016

By Kara DeMent, Communications Coordinator With more than two billion active social media users today, having a presence on social media is a must for brands that want to get noticed. With “best practices” and social media platforms evolving and ever-changing, it can be tough navigating the social media landscape to create effective campaigns.  If…

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Write Your PR for Robots AND Humans

Write Your PR for Robots AND Humans

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a…

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Pokèmon GO and PR: Both Take Lots of Balls

Pokèmon GO and PR: Both Take Lots of Balls

By Julie Wright, President & Founder, (W)right On Communications, Inc. and Level 17 Pokémon GO Trainer Pokémon GO has swept the world and I have not been immune. These days, I’m either hustling for my client partners or capturing Pokémon and increasing my experience points (XP). As I move up to each new level in…

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The Buzz About B Corps – Why You Should Care

The Buzz About B Corps – Why You Should Care

Photo Credit: B Corporation By Kat Beaulieu, Communications Strategist Remember when you were back in business class and it first dawned on you that the system is rigged against people who want to do good AND make money? I do. It was one of those “Wait – what?” moments where I felt another shred of my…

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Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers

Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers

By Julie Wright, President Twitter: 

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