Social Media

Five Simple Ways to Host a Successful Media Trip

Five Simple Ways to Host a Successful Media Trip

Five Simple Ways to Host a Successful Media Trip By Erica Schlesinger, Communications StrategistFor our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan…

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12 Signs PR Agency Life Isn’t for You

12 Signs PR Agency Life Isn’t for You

By Julie Wright 1. Month end is just another day to you.   2. You're happiest doing one thing at a time.   3. You don't read the by-lines as closely as the articles. 4. You don't measure your life in 5 minute increments.   5. You come up with song hooks instead of news…

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To Do Good, Communicate Well: Public Relations Tips for Non-Profits

To Do Good, Communicate Well: Public Relations Tips for Non-Profits

By Molly Borchers, Senior Communications Strategist One of the things I love most about my job is meeting great people doing great things for the San Diego community. I have the privilege of supporting the community relations department for one of my client partners, which means I help them spotlight the great work of compassionate…

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Going Up? Why Elevator Pitches are a Brand Essential

Going Up? Why Elevator Pitches are a Brand Essential

Erica Schlesinger, Communications Strategist We’ve all been there – grasping for the right words when someone says, “tell me about your business.” Worrying about sounding unique, professional, cool, innovative and established in one fell swoop can seem like a daunting task. The good news? It doesn’t have to be. This, friends, is why we –…

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The 5 Best Ways to Manage Your Time

The 5 Best Ways to Manage Your Time

By Danielle Cobb, Communications Coordinator Looking at your entire day from a bird’s eye view can be a daunting task. When your to-do list keeps getting longer and the day shorter, staying focused on the job ahead often seems impossible. In reality, you can’t do everything in one day. Learning what’s important and what can…

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