Five Simple Ways to Host a Successful Media Trip

Five Simple Ways to Host a Successful Media Trip

By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]

Meet the Team: Keely – Design and Multimedia Specialist

Meet the Team: Keely – Design and Multimedia Specialist

To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Design and Multimedia Specialist, Keely Smith. Keely brings an eye for design to the (W)right On team. Her experience stretches from web […]

12 Signs PR Agency Life Isn’t for You

Posted by on Sep 29, 2015 in Marketing, Public Relations, Social Media, Uncategorized
12 Signs PR Agency Life Isn’t for You

By Julie Wright 1. Month end is just another day to you.   2. You’re happiest doing one thing at a time.   3. You don’t read the by-lines as closely as the articles. 4. You don’t measure your life in 5 minute increments.   5. You come up with song hooks instead of news […]

Meet the Team: Grant – CEO & Managing Partner

Posted by on Sep 23, 2015 in Marketing, Public Relations, Social Media
Meet the Team: Grant – CEO & Managing Partner

To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Managing Partner & CEO, Grant Wright. Grant joined (W)right On full-time in 2004. As CEO, Grant provides oversight and senior-level communications and […]

To Do Good, Communicate Well: Public Relations Tips for Non-Profits

Posted by on Aug 24, 2015 in Marketing, Public Relations, Social Media
To Do Good, Communicate Well: Public Relations Tips for Non-Profits

By Molly Borchers, Senior Communications Strategist One of the things I love most about my job is meeting great people doing great things for the San Diego community. I have the privilege of supporting the community relations department for one of my client partners, which means I help them spotlight the great work of compassionate […]

Going Up? Why Elevator Pitches are a Brand Essential

Posted by on Aug 19, 2015 in Marketing, Public Relations, Social Media
Going Up? Why Elevator Pitches are a Brand Essential

Erica Schlesinger, Communications Strategist We’ve all been there – grasping for the right words when someone says, “tell me about your business.” Worrying about sounding unique, professional, cool, innovative and established in one fell swoop can seem like a daunting task. The good news? It doesn’t have to be. This, friends, is why we – […]