Reflections to Begin 2016…

Posted by on Jan 6, 2016 in Marketing, Public Relations, Social Media, Uncategorized
Reflections to Begin 2016…

By Grant Wright, CEO Twitter: @Grant_Wright  In the media, sometimes truth is distorted. I don’t mean journalists lie, although that can happen. But I do mean that some aspect of the truth can be emphasized more than others, leaving an unbalanced impression of a situation. PR pros are typically engaged to emphasize the good for […]

10 Feelings Anyone Who Works in PR Will Relate To

Posted by on Dec 30, 2015 in Marketing, Public Relations, Social Media, Uncategorized

  By Erica Gadbois, Communications Strategist That feeling when… you nail the lead paragraph of a contributed article and it all just flows from there.             2. That feeling when… your favorite reporter comes through, yet again.             3. That feeling when… you’re in back-to-back […]

REI Wins Big with Black Friday Boycott… So Far

Posted by on Nov 11, 2015 in Marketing, Public Relations, Social Media
REI Wins Big with Black Friday Boycott… So Far

By Shae Geary As part of the growing group of people who are turned off by the endless consumerism that surrounds the Thanksgiving holiday, I was thrilled to hear of REI’s recent decision to shun Black Friday and instead #optoutside. The outdoor gear company announced in October that it would close all 143 locations on […]

Five Simple Ways to Host a Successful Media Trip

Five Simple Ways to Host a Successful Media Trip

By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]

Meet the Team: Keely – Design and Multimedia Specialist

Meet the Team: Keely – Design and Multimedia Specialist

To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Design and Multimedia Specialist, Keely Smith. Keely brings an eye for design to the (W)right On team. Her experience stretches from web […]

12 Signs PR Agency Life Isn’t for You

Posted by on Sep 29, 2015 in Marketing, Public Relations, Social Media, Uncategorized
12 Signs PR Agency Life Isn’t for You

By Julie Wright 1. Month end is just another day to you.   2. You’re happiest doing one thing at a time.   3. You don’t read the by-lines as closely as the articles. 4. You don’t measure your life in 5 minute increments.   5. You come up with song hooks instead of news […]