Meet the Team: Shae – Hospitality PR Pro

Meet the Team: Shae – Hospitality PR Pro

Since PR is all about relationships, we asked our team a few questions so you can get to know us a little better. We would like to introduce you to our Senior Communications Strategist and hospitality PR pro, Shae Geary. Shae is a seasoned professional with over 17 years experience representing world-class travel and hospitality clients. Formerly PR […]

Measuring the ROI of Public Relations: Five Experts Weigh In

Posted by on May 21, 2015 in Public Relations, Social Media
Measuring the ROI of Public Relations: Five Experts Weigh In

By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated […]

An Ode to AP Style

Posted by on May 14, 2015 in Marketing, Public Relations, Social Media
An Ode to AP Style

                By Molly Borchers, Sr. Communications Strategist As an ode to Associated Press (AP) style, I thought I would write this lovely haiku: What is red, white and… Every journalist’s best friend? The AP style guide Bad haikus aside, more than two million AP Stylebooks have been published […]

Four Press Release Best Practices

Posted by on Apr 22, 2015 in Marketing, Public Relations, Social Media
Four Press Release Best Practices

By Danielle Cobb, Communications Coordinator Every couple of years the press release is declared dead. Yet the thousands of press releases issued over newswires each and every day are proof that its obituary hasn’t been written yet. Companies don’t need to issue press releases to get media coverage, but doing so has its benefits: Establishing […]

Must-Use Strategy: Instagram Influencer Marketing

Posted by on Apr 17, 2015 in Marketing, Public Relations, Social Media
Must-Use Strategy: Instagram Influencer Marketing

By Chris Jensen – Jr. Communications Coordinator My colleague Erica Schlesinger shared in a recent blog post that we remember 80% of what we see, compared to 20% of what we read and 10% of what we hear. So, it makes sense that we gravitate toward photos and videos over text. As a general rule, […]

Meet the Team: Julie – San Diego PR Pro

Posted by on Apr 9, 2015 in Event Planning, Marketing, Public Relations, Social Media
Meet the Team: Julie – San Diego PR Pro

Because it’s her birthday today, we’re dedicating our 3rd edition of “Meet our Team” to our President and in-house champagne connoisseur, Julie Wright. A connected and passionate communicator and successful entrepreneur, Julie leads client strategy development and oversees the hard-working team at (W)right On, inspiring excellence and achievement for the agency’s clients every day. Originally from Vancouver, B.C., she […]