Four Press Release Best Practices

Posted by on Apr 22, 2015 in Marketing, Public Relations, Social Media
Four Press Release Best Practices

By Danielle Cobb, Communications Coordinator Every couple of years the press release is declared dead. Yet the thousands of press releases issued over newswires each and every day are proof that its obituary hasn’t been written yet. Companies don’t need to issue press releases to get media coverage, but doing so has its benefits: Establishing […]

Must-Use Strategy: Instagram Influencer Marketing

Posted by on Apr 17, 2015 in Marketing, Public Relations, Social Media
Must-Use Strategy: Instagram Influencer Marketing

By Chris Jensen – Jr. Communications Coordinator My colleague Erica Schlesinger shared in a recent blog post that we remember 80% of what we see, compared to 20% of what we read and 10% of what we hear. So, it makes sense that we gravitate toward photos and videos over text. As a general rule, […]

Meet the Team: Julie – San Diego PR Pro

Posted by on Apr 9, 2015 in Event Planning, Marketing, Public Relations, Social Media
Meet the Team: Julie – San Diego PR Pro

Because it’s her birthday today, we’re dedicating our 3rd edition of “Meet our Team” to our President and in-house champagne connoisseur, Julie Wright. A connected and passionate communicator and successful entrepreneur, Julie leads client strategy development and oversees the hard-working team at (W)right On, inspiring excellence and achievement for the agency’s clients every day. Originally from Vancouver, B.C., she […]

Why PR is Becoming a Visual Game (and How to Win)

Posted by on Mar 25, 2015 in Public Relations, Social Media
Why PR is Becoming a Visual Game (and How to Win)

Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote […]

In Communications, the Only Constant is Change – Part 2

Posted by on Feb 25, 2015 in Marketing, Public Relations, Social Media
In Communications, the Only Constant is Change – Part 2

by Grant Wright @grant_wright If you read my last post, you know that I like to partake in my version of crystal ball reading. In part one of this two-part post, I floated predictions of Facebook and Youtube’s dampening, social media specialists displacing all-knowing gurus and a positive trend of increasing two-way brand communications but […]

In Communications, the Constant is Change

Posted by on Feb 18, 2015 in Public Relations, Social Media
In Communications, the Constant is Change

by Grant Wright @grant_wright At (W)right On, among our Values is to ‘embrace and lead change’. We keep current with and help define new best practices in communications. For example, in 2012 I wrote of smartphones surpassing PC sales for the first time and the rise of the Virtual Web. With consumption occurring from smaller […]