The 411 on Social Media Best Practices in 2016

The 411 on Social Media Best Practices in 2016

By Kara DeMent, Communications Coordinator With more than two billion active social media users today, having a presence on social media is a must for brands that want to get noticed. With “best practices” and social media platforms evolving and ever-changing, it can be tough navigating the social media landscape to create effective campaigns.  If […]

Write Your PR for Robots AND Humans

Write Your PR for Robots AND Humans

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a […]

Pokèmon GO and PR: Both Take Lots of Balls

Posted by on Jul 26, 2016 in Communications, Public Relations
Pokèmon GO and PR: Both Take Lots of Balls

By Julie Wright, President & Founder, (W)right On Communications, Inc. and Level 17 Pokémon GO Trainer Pokémon GO has swept the world and I have not been immune. These days, I’m either hustling for my client partners or capturing Pokémon and increasing my experience points (XP). As I move up to each new level in […]

Hospitality PR 101: How to Nail that TV Interview

Hospitality PR 101: How to Nail that TV Interview

By Shae Geary, Senior Communications Strategist Working with local TV stations is a great way to promote hospitality client partners. From special events to staycation specials, hotels and destinations often produce interesting fodder for morning news programs that want to share unique local personalities and fun activities with their viewers. Getting the attention of TV […]

Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers

Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers

By Julie Wright, President Twitter: @juliewright What happens when 25 travel media and an equal number of hospitality PR professionals are put in a room together for lunch? First, it gets really loud. Second, if those 25 travel media are from Vancouver and the travel PR pros are from California (including destination marketing professionals from San […]

Essential Tips for Producing Effective Digital Content

Posted by on May 4, 2016 in Communications, Digital Media, Social Media
Essential Tips for Producing Effective Digital Content

By Joaquín Enríquez, Communications Specialist Whether a seasoned writer or an aspiring blogger, crafting noteworthy digital content requires more than technique: it requires a unique mixture of the right tools with a strategy that is unique to your personality or brand. Web copy is scanned or glanced at. Not read. So using the appropriate writing […]