In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often. Sometimes the question is “what’s the next Facebook,” or, “are people still getting information from (insert name of platform),” but at the heart of the…
read moreAt (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s - 90’s, things would have been easier – there was stability and relative predictability. There were also far fewer communication channels (e.g. in TV, radio and print), journalistic work wasn’t executed at…
read moreHere's what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago and became hooked on its soothing, subtle flavor. All other green teas were too bitter or tasted like grass. Good Earth Green Tea Lemongrass became…
read moreEveryone seems to have an opinion on the future of Google+. A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t…
read moreHow many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just
read moreThe concept of pay for play isn't new. Rather, it’s age old, or perhaps the oldest profession in some respects. But as Facebook further monetizes its platform, it’s falling down a new slippery slope. Months ago, Facebook implemented the capability for pages to gain Likes by paying for page promotion. The theory goes that the…
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