PR

PR Company in New York City? Not Required

PR Company in New York City? Not Required

Uncover how public relations jobs on the West Coast can match the impact of any PR company in New York City—because effective PR isn’t bound by location.

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B2B Integrated Marketing: 5 Step Foolproof Guide
B2B Integrated Marketing

B2B Integrated Marketing: 5 Step Foolproof Guide

By Chance Shay —Director of B2B and Infrastructure Development Twitter: 

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Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

By Aisha Belagam Twitter: As with B2C, B2B influencer marketing is about connecting with influential people in your community and leveraging them to build trust and credibility, driving your message. In this digital age, where social media is becoming a regular part of everyone’s lives, influencer marketing is becoming a vital part of the communications…

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Five lies about PR measurement that can sink your strategy and career

Five lies about PR measurement that can sink your strategy and career

By Julie Wright—President and Founder Twitter: It is increasingly clear to anyone in the public relations profession that PR measurement is something our industry needs to embrace. With marketing budgets and margins under constant pressure, companies are looking to optimize their investments across paid, earned, shared and owned strategies. Not only does PR need to…

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B2B PR Best Practices For 2017

B2B PR Best Practices For 2017

By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay  “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s…

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