media relations

PR Best Practices Can Restore Public Trust in the Post-Truth Era

PR Best Practices Can Restore Public Trust in the Post-Truth Era

By Julie Wright —President Twitter: 

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No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: Unfortunately, in today’s email environment, you’ll never really know what they loved or hated about your pitch. (Unless you follow If you were sending a fax to a busy newsroom, you could often expect repeated busy signals and multiple attempts to get your press release through. Faxes could only…

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Trends Come and Go, But These 5 PR Tips Are Forever

Trends Come and Go, But These 5 PR Tips Are Forever

By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to,…

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Make My Social Media Post Go Viral

Make My Social Media Post Go Viral

By Kat Beaulieu, Communications Strategist “Make my social media post go viral” It’s what every client wants and the gold standard for measuring social media success. Plus, who wouldn’t want to be the genius behind a post that goes viral? And yet, it is an elusive goal that faces many challenges, not the least of…

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Write Your PR for Robots AND Humans

Write Your PR for Robots AND Humans

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a…

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Pokèmon GO and PR: Both Take Lots of Balls

Pokèmon GO and PR: Both Take Lots of Balls

By Julie Wright, President & Founder, (W)right On Communications, Inc. and Level 17 Pokémon GO Trainer Pokémon GO has swept the world and I have not been immune. These days, I’m either hustling for my client partners or capturing Pokémon and increasing my experience points (XP). As I move up to each new level in…

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