What Our Body is Communicating to Us

By Ronda Williams ─ Marketing and Administrative Coordinator

Twitter: @R_Williams11


Agency life at (W)right On Communications is fun, positive, and fast-paced. We are constantly challenged and live by the motto GSD: Get Stuff Done.  If your work place is anything like ours, you will find yourself taking breaks throughout the day to give your body a moment to relax. Whether you’re working in an office, a hospital, or from home, remember to listen to what your body is communicating.

Here are 5 exercises that I use daily when my body starts talking to me!Skeleton with neck pain Free Photo

  1. Shoulder and Neck Tension Exercises

Slight movements of tilting your head side-to-side, up and down, and around will increase the communication throughout your neck and shoulders. Your head is the main part of the body’s communication system. With that said, “stretching enhances nerve impulse velocity” (the time it takes an impulse to travel to the brain and back to the muscle).

  1. Wrist Extensions

Bending of the wrist up and down helps open the joints to release any air or muscle tension that may be developing from prolong typing movements. This will help boost your creative writing skills and make typing more comfortable.

animated life satisfying fingers stretching

  1. Foot Exercises

Flexing your feet up and down as well as circular rotations help keep your joints flexible and also stretches the muscles in your lower leg and ankle.

  1. Breathing Exercisescat cute animal kitten bed

Not only will your entire body’s communication system benefit from this exercise, but by doing this your stress levels will decrease allowing you to get more done.  If you can simply do 3 deep breaths, I assure you that your body and mind will feel tons better!

  1. Leg Extensions

Extending your legs straight out while you are sitting can help reduce blood clots and promote circulation throughout your bodies communication system. An insider tip for you ladies, this exercise will also help reduce varicose (spider) veins in your legs.

This is the time in life where you should abide by the rule, “Use it, or lose it!”

funny cute exercise toy toy story

An article published by The Business Times says, “Employees who take a walk, stretch or engage in other exercises during breaks could experience a more positive outlook and increased vigor while also experiencing decreased exhaustion and discomfort.”

Listening to your body is key! So take a minute – stand up and stretch or take a walk to the refrigerator for that beer – and remember,

“A healthy line of communication in every part of your body will increase your bodies performance!”

If you want to share your exercises or questions I encourage you to drop me a line below or via Twitter!

Values, Experiences, & Beliefs: Understanding Your Audience

By Grant Wright, CEO


It’s interesting to me that some people seem wired to presume the worst or best in someone, no matter the actions of that someone. Standing on opposite sides of a big ‘6’ laid on the ground, two people will see the same thing but think differently. One sees a six, the other a nine. Both are right, but both could be adamant the other is an idiot.

When developing a position, we rely on three things – our values, experiences and beliefs. Values – the principles, standards and qualities that guide our decisions and the way we live our lives – are formed starting in childhood. They influence our judgment and, relatively speaking, over time become deeply set within us. Changing them is like changing the course of a supertanker by a rubber dinghy pushing on its side.

Experiences, too, are even further on the spectrum of being unchangeable. While we can later reinterpret the experience perhaps with a different lens of new information, the factual experiences themselves are set like values and not within our control.

Beliefs, on the other hand, are within our control. For example, whether you choose to believe the worst or best in the current presidential election, chances are you’ll be right, or at least think you are. While values and experience are relatively set, it’s beliefs we seek most to influence.

At (W)right On, we’re often heard saying ‘before communication starts, know your audience’ and ‘understand your goal of the particular communication.’ Is it to inform? To change an opinion? Cause an action? And this brings us back to understanding the audience’s values, experiences and beliefs, the last of which you may seek to change. But how to do this?

1. Research!

Before we begin engagements, we’ll often tell new client partners that they should expect to see fewer overt outcomes in the earliest days as this period should allow for behind-scenes research if not already conducted. It’s important to understand the target audience demographic and its alignment, or not, with the given product or service. Trying to communicate the merits of skateboards to senior citizens is like trying to sell retirement packages to 15 year olds. Our goal with research is to ensure communication programs are first accurate before they’re precise.

Creating a fake ‘ideal’ customer persona; studying competitors and how they connect with their audiences you wish were yours; monitoring social media discourse; conducting a survey and meeting one-on-one with members of your target audience are all ways to help know your audience better.

2. Strategy & Tactics

From there, strategy can be developed and tactics deployed to influence beliefs. These might involve bringing the person around the table to see the 6 or 9 from the other’s point of view; modifying the skateboard to a scooter, or the retirement package to an education package; or engaging influencer communications as part of a pull strategy. If we understand our audience, their values, experiences and beliefs, we can then develop a strategy that they are more likely to respond to.

3. Measurement

…a sticky word in public relations but absolutely essential. If your strategies don’t deploy feedback mechanisms and measurable parameters, how will you know if your strategies and tactics to shape beliefs are effective? Some of these parameters might be readily observable – social media statistics, share of voice, top of mind awareness, increased sales demonstrably linked to a specific campaign – while others like brand valuation measurement are less so. At (W)right On, being able to measure and then hone our efforts for best effect are so important that we’re certified by the Association of Measurement & Evaluation of Communications (AMEC) based in London, UK.

4. Close the Loop

With research, intentional strategy, tactics and measurement, closure for best effect comes by not being rigid in approach. Sometimes a communication program will begin with one strategy perhaps even influenced by best practice or success from another industry, but then adapt and become even stronger with new technology or information gained from effectiveness assessment. Some call this ‘continuous improvement’, but really this is just the machinery of a good communication program at work. More broadly, this is also reflective of communication industry evolution for those who keep up.

At (W)right On, we know perspective and context are key in communications, just as are continuous learning, new technologies and an open mind. Whether people see a six or a nine, both are right. Now that that’s settled, where do you go from there?

The Secret to Becoming a PR Expert

By Julie Wright, President


It’s what every bright up and comer wants to know. How do I become a PR expert?

What’s the straightest line to the top? What blogs do I need to follow? What technologies do I need to use? Are there short cuts?

If you aspire to be an expert in PR, there is one thing you need to know and to do.

The answer to becoming an expert transcends conventional wisdom or insider scoop because it is backed by scientific research.

Social scientists have studied this question because it is an important one and has significant implications. In fact, in demanding, complex jobs like PR—particularly in an agency environment—research has shown that the top 10% produce 80% more than the average. Even in low complexity jobs, the top 10% produce 25% more than the average.

So researchers isolated and removed all variables – how much people practiced, worked, studied, networked, got lucky, etc. — to identify the single factor that most correlated with becoming a top performer.

But before I tell you what it is, I’ll tell you that it’s entirely within your control. It is an internal factor. And it’s not talent.

J.K. Rowling was once jobless, living on welfare and deeply depressed. She was also rejected countless times by publishing houses for Harry Potter and the Philosopher’s Stone. Now she’s a billionaire and one of the world’s best-known authors.

Rowling worked through her setbacks and spent five years penning her first Harry Potter book and never gave up on finding a publisher. She was going to be an author.

Michael Jordan didn’t make the varsity team when he tried out as a sophomore. But he went on to be one of the best basketball players of our time.

Jordan famously said “You must expect great things of yourself before you can do them.” Clearly, when he thought about his future, it was as the best basketball player he could be.

So, here’s the answer to the question “How do I become an expert?”

It’s your commitment.

Ask yourself “How long do I plan to do this?”

If the answer is “for a couple of years,” “until I start a family” or “I’m not sure;” you can still do well but it’s unlikely that you’ll get to the top of your game. If you answered that question with “forever,” “this is my life’s work” or “until I’m the CEO;” you are on your way to a level of achievement few attain.

If you don’t believe me, read more here in my favorite weekly blog, Barking up the Wrong Tree, by Eric Barker. It is worth subscribing to as it is always filled with wisdom backed by social science—or as Eric explains “science-based answers and expert insight on how to be awesome at life.”

Barker’s post on how to become an expert includes seven other tips. It’s well worth the read if you’re serious about becoming a PR expert.

15 Truths About Working in Social Media Marketing

By Jasmine Demers, Marketing & Administrative Coordinator


Social Media Marketing; a world of clever campaigns, contests, engagement, hashtags, analytics and constant phone notifications.

If you’ve worked in public relations (or any successful business industry for that matter), you know that social media marketing has become increasingly important in engaging with consumers and improving brand awareness. While most marketers truly enjoy developing content and representing their company, it’s not always a walk in the park.

Here’s 15 truths about working in social media marketing…

1. Your family and friends don’t actually know what you do, or think that you just sit on Facebook all day.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

Ugh. We actually work very hard!

2. You always develop a strategy, even when you post on your personal social media page.

15 truths about working in Social Media Marketing. (W)right on Communications; A San Diego public relations agency

We think a lot of people could benefit from this.

3. Getting a retweet or a share is the best feeling.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

4. Your work follows you home.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

Social media can be a 24/7 job. You have to stay on top of trends and make sure you’re available to respond to any engagement.

5. You have posted a personal status on the company page by mistake.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

6. You still feel guilty when your boss walks into the room and your screen is filled with social media feeds.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

7. You nag your coworkers about retweeting and sharing.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

Sorry, not sorry.

8. You are constantly scoping out other agencies to see how they use social media.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

A little healthy competition never hurt anyone.

9. Getting zero engagement is sometimes a reality.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

When you come up with the most clever Twitter post and don’t receive a single retweet. Borderline heartbreaking…

10. Social Media is constantly changing.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

The evolving nature of social media keeps us all on our toes and makes thought leadership all the more important.

11. You have memorized every random national holiday.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

Ya, that’s right. I know when National Hot Dog Day is and I’m not ashamed of it.

12. You have your own language.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

#Engagement #Impressions #GIF #Algorithm #HTML #Avatar

13. You sometimes get tired of social media.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

Let’s be honest. Being on social media as much as we are can take a toll.

14. You always have a camera handy.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency

You’re always ready to catch that perfect picture to post on social!

15. You actually love what you do and secretly think that you can use marketing to change the world.

15 truths about working in social media marketing, (W)right on Communications; a San Diego public relations agency-weekend-update-high-five

So what do you think SoMe experts? Is this list pretty accurate? Leave your comments below!

Meet the Team: Jasmine – Marketing & Communications Coordinator

Headshot_Jasmine

We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Marketing & Administrative Coordinator, Jasmine Demers.

Jasmine is a known as an outgoing, self-starter with a passion for marketing communication. As the Marketing & Administrative Coordinator, she is responsible for (W)right On’s internal communication efforts as well as the support of client, employee and management needs.

Jasmine received a Bachelor of Arts in Communication from Cal State San Marcos, where she held a position as the Student Affairs Marketing & Promotion Assistant. She played an integral role in developing a new student life program for the university, along with the creation and maintenance of an official CSU website and social media platforms.

She takes pride in being able to connect to an audience and provide content that is engaging, fun and meaningful. Jasmine also has a love for writing and was the Managing Editor for the university newspaper. In her spare time, she enjoys hiking with her husband and dogs, going to the beach, reading, watching movies and traveling.

What would you be doing if you weren’t at your current job?
I wouldn’t be able to sit still. I have always found a way to keep busy and I know I’d be looking for a way to progress in my career.

What’s one word you would use to describe yourself?
Ambitious

Fill in the blank. “If you really knew me, you’d know ____.”
If you really knew me, you’d know that I am a feminist and social justice advocate.

What super power would you like to have?
I would love to have healing powers. I think the world could use a lot less physical and emotional pain.

What would a “perfect” day look like to you?
A perfect day would be being outdoors with my family and dogs, drinking wine, going swimming and playing card/board games.

What’s the most important lesson you’ve learned in the past year?
You are the biggest obstacle standing between yourself and happiness. Self-appreciation is key.

Best vacation you’ve had?
Some of my greatest memories are from trips to Disneyland with my husband. We hope to go again soon!

What’s your most embarrassing moment at work?
There was this time I was working as a pizza delivery driver while in college, and I dropped a pizza on the ground right in front of a customer. I cried in my car before bringing them a new one!

Favorite quote?
“I raise up my voice—not so I can shout, but so that those without a voice can be heard…we cannot succeed when half of us are held back.” ―Malala Yousafzai

If Hollywood made a movie about your life, who would be cast as you?
Chloe Grace Moretz

What’s your drink of choice?
It’s a tie between Moscato or Sangria. Just bring me both!

If you were stuck on an island and could only choose 5 CDs, what would they be?
10,000 Days by Tool, Speak Now by Taylor Swift, 1989 by Taylor Swift, 21 by Adele and Stripped by Christina Aguilera.

Fill in the blank. “People would be surprised if they knew___.”
People would be surprised if they knew that in high school I was the Drum Major of the marching band, the captain of my Academic Decathlon team, and a varsity cheerleader. Like I said before, I like to keep busy.

What’s your biggest pet peeve?
For some reason, it really bothers me when people don’t say bless you. It’s not even a religious thing, it just seems polite I guess!

What tv show/movie is your guilty pleasure?
I’ve watched all seven seasons of Gilmore Girls four times. No Shame.

What’s one thing you can’t live without?
My family!

Favorite line from a movie?
“I fell in love the way you fall asleep; slowly and then all at once.” – The Fault in Our Stars

Do you have an office nickname? What is it?
The consensus so far is either Jazz or Jazzmanian Devil.

What’s the best gift you have ever received?
It’s really hard to choose, but it’s between a necklace that I was given by my husband while he was away at boot camp and a poem that was written for me by my dad after I graduated college.

What do you like to do in your free time?
I really love to hike with my dogs, go to the beach, watch movies and travel!

The Buzz About B Corps – Why You Should Care

Photo Credit: B Corporation https://www.bcorporation.net/
Photo Credit: B Corporation https://www.bcorporation.net/

By Kat Beaulieu, Communications Strategist

Remember when you were back in business class and it first dawned on you that the system is rigged against people who want to do good AND make money? I do. It was one of those “Wait – what?” moments where I felt another shred of my ignorance/innocence slipping away.

My big “a-ha, well-duh” moment followed this obvious nugget of truth: corporations are legally obligated to make money for their shareholders, so their decision-making is necessarily driven by profit. Non-profits on the other hand, are legally forbidden from making a profit, so they’re actually discouraged from creating wealth for their employees.

In my own selfish way, I remember thinking my choices were to either embrace a life of poverty working for a non-profit, or cobble together some financial comfort by turning a blind eye to some of my ideals and working for the big, bad corporation. I suppose I’d had enough of the starving student scene and a martyr I am not, so off to the corporate world I went.

I’m certain I wasn’t the only person faced with this decision, and fortunately there are some smarter and more committed people than me who have been working to change the system, so that now (since 2010 in Maryland and now in 30 U.S. states and the District of Columbia), there IS an alternative to choosing between non-profit or for-profit. It’s called a benefit corporation, or B Corp, and it is both shaping and shaking up how business, employee recruitment and consumer spending are going to look in the near future. Why? Because Y and Z.

Generations Y and Z, that is. Unlike prior generations, Y and Z haven’t had to sever that part of their conscience that chooses between “good” non-profit and “evil” for-profit, because they’ve grown up with companies like Patagonia, Ben & Jerry’s and Seventh Generation showing us that companies can be both for-profit and good. That’s exactly what B Corps are – they are people using business as a force for good™. They have shareholders, but they’re not exclusively tied to them—they’re also legally obligated to serve their mission, which can be anything from delivering shoes to third-world children to achieving world peace.

 

The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.

Rose Marcario, CEO of Patagonia

 

Y and Z can choose to give their money and their brains to “good” companies, and that’s exactly what they’re doing. What this means for traditional corporations is that in order to remain competitive for Y and Z’s brains and share of wallet, they’re going to have to start upping the ante in terms of the “good” they’re doing inside and outside of the organization. And these are the stories that need to take priority in press releases. These are the stories that are going to capture media attention, get shared on social media, and ultimately drive Y and Z’s choices.

Why (or Y) is this important? Because Ys, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69) in the US.

Are you panicked yet? You should be! The B Corps are coming and if your PR strategy has been focused exclusively on profits and growth, it’s time to change tactics. Talk up the great initiatives your employees have been collaborating with non-profits on, and the positive impact your organization has had on your community. Turn your eyes to measure the social good you’ve achieved each quarter, rather than earnings alone.

So whose wallet and brains is your organization targeting and what mediums are you using to get those stories out? Is it time to YZ up?

Kat Beaulieu would love to repent for some of her ideal-stomping past and help you craft a YZ targeted communications strategy that profiles the social good you’ve been up to. Get in touch.