The Secret to Becoming a PR Expert

Posted by on Sep 29, 2016 in Communication, Communications, Public Relations
The Secret to Becoming a PR Expert

By Julie Wright, President It’s what every bright up and comer wants to know. How do I become a PR expert? What’s the straightest line to the top? What blogs do I need to follow? What technologies do I need to use? Are there short cuts? If you aspire to be an expert in PR, […]

15 Truths About Working in Social Media Marketing

Posted by on Sep 23, 2016 in Communication, Marketing, Social Media
15 Truths About Working in Social Media Marketing

By Jasmine Demers, Marketing & Administrative Coordinator Social Media Marketing; a world of clever campaigns, contests, engagement, hashtags, analytics and constant phone notifications. If you’ve worked in public relations (or any successful business industry for that matter), you know that social media marketing has become increasingly important in engaging with consumers and improving brand awareness. While […]

Meet the Team: Jasmine – Marketing & Communications Coordinator

Posted by on Sep 6, 2016 in Agency News, Communication, Marketing, Public Relations
Meet the Team: Jasmine – Marketing & Communications Coordinator

We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Marketing & Administrative Coordinator, Jasmine Demers. Jasmine is a known as an outgoing, self-starter with a passion for marketing communication. As the Marketing & Administrative Coordinator, she is responsible for […]

The Buzz About B Corps – Why You Should Care

Posted by on Jun 1, 2016 in Communication, Marketing, Public Relations
The Buzz About B Corps – Why You Should Care

By Kat Beaulieu, Communications Strategist Remember when you were back in business class and it first dawned on you that the system is rigged against people who want to do good AND make money? I do. It was one of those “Wait – what?” moments where I felt another shred of my ignorance/innocence slipping away. My […]

The Difference Between Creative Writing and Writing Creatively

Posted by on Apr 27, 2016 in Communication, Creative Writing
The Difference Between Creative Writing and Writing Creatively

By Natalie Meza, Communications Coordinator I’ve always been a big thinker and storyteller. I grew up in a family that loves to tell tall tales, and that love has been ingrained into my very being. More than just that, I’ve always been obsessed with the written word: it has led me to where I am […]

6 Tips for Stellar Marketing Results

Posted by on Mar 25, 2016 in Communication, Marketing
6 Tips for Stellar Marketing Results

  By Chance Shay, Senior Communications Strategist Productivity over activity. It’s a motto all marketers should live by. The point of marketing isn’t to do marketing, it’s to support the bottom line of a brand, which means increase sales, drive new membership and increase donations. A marketer who isn’t showing results is a marketer soon […]