Rediscover The Lost Art of Conversation

Rediscover The Lost Art of Conversation

By Grant Wright, CEO Twitter: @Grant_Wright For us communicators at (W)right On, it’s essential we understand and practice the art of conversation. Shown in Celeste Headlee’s interesting TED talk, it’s apparent that fewer and fewer of the younger generation are developing and exercising this skill. Imagine if the 1/3 of teens who send more than […]

Why We Don’t Call Ourselves a ‘PR Firm’ Anymore

Posted by on Mar 2, 2016 in Communication, Marketing, Public Relations
Why We Don’t Call Ourselves a ‘PR Firm’ Anymore

Marketing looked a lot different a few years ago than it does today. Agencies were siloed and CMOs would sometimes spread their work across three or four different firms. Ad agencies, digital shops and PR firms all had different capabilities. And to be honest, some are still doing it that way today. For many years, […]