The Difference Between Creative Writing and Writing Creatively

Posted by on Apr 27, 2016 in Communication, Creative Writing
The Difference Between Creative Writing and Writing Creatively

By Natalie Meza, Communications Coordinator I’ve always been a big thinker and storyteller. I grew up in a family that loves to tell tall tales, and that love has been ingrained into my very being. More than just that, I’ve always been obsessed with the written word: it has led me to where I am […]

6 Tips for Stellar Marketing Results

Posted by on Mar 25, 2016 in Communication, Marketing
6 Tips for Stellar Marketing Results

  By Chance Shay, Senior Communications Strategist Productivity over activity. It’s a motto all marketers should live by. The point of marketing isn’t to do marketing, it’s to support the bottom line of a brand, which means increase sales, drive new membership and increase donations. A marketer who isn’t showing results is a marketer soon […]

Rediscover The Lost Art of Conversation

Rediscover The Lost Art of Conversation

By Grant Wright, CEO Twitter: @Grant_Wright For us communicators at (W)right On, it’s essential we understand and practice the art of conversation. Shown in Celeste Headlee’s interesting TED talk, it’s apparent that fewer and fewer of the younger generation are developing and exercising this skill. Imagine if the 1/3 of teens who send more than […]

PR Firms Are More Than Earned Media

Posted by on Mar 2, 2016 in Communication, Marketing, Public Relations
PR Firms Are More Than Earned Media

PR firms looked a lot different a few years ago than they do today. Agencies were siloed and CMOs would sometimes spread their work across three or four different firms. Ad agencies, digital shops and PR firms all had different capabilities. And to be honest, some are still doing it that way today. For many […]