(W)right On Insights

Welcome to your go-to source for public relations best practices and advice. Whether you’re navigating a crisis, crafting compelling brand stories, or building stronger media relationships, we share practical tips, insights and inspiration to help you thrive in the ever-evolving PR landscape. Dive in and discover strategies that work, straight from the front lines of modern communications.

Our picks for the top PR, marketing and social media campaigns of 2014

Top PR and Social Media Campaigns of 2014 As 2014 comes to an end, our team reflected on some of the best PR, marketing and social campaigns the year had…

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Don’t Be Guilty of the Two Worst PR Writing Habits

If I read another Tweet, Facebook post or quote in a press release that starts with "We are excited...," I'm going to shoot myself. There’s only one person in the…

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Falling for Sequoia & Kings Canyon: (W)right On Rocks Latest Press Trip

This month, (W)right On President hospitality public relations team executes spring and fall media fam trips to introduce writers from far and wide to the beauty of these national parks…

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In a Relationship-Based Industry, the Most Important One is with Your Client

In a Relationship-Based Industry, the Most Important One is with Your Client

On most agency websites you’ll see some variance of the old cliché “PR is all about relationships.” Successful agencies have strong relationships with journalists covering the beats relevant to their clients…

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Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

Twitter's New Buy Button Ready to Shake Up Your World In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals…

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You only get one chance to make a first impresión

You only get one chance to make a first impresión

Most people can agree that it is important to communicate with Spanish-speaking audiences – residents, shoppers, customers, patients, voters, and so on.  The demographics of California and the United States…

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Eight Things I Learned from my Public Relations Internship

Eight Things I Learned from my Public Relations Internship

Preface by Julie Wright, President of (W)right On Communications: The take-aways our summer intern Erik Sena has shared below will be required reading for every incoming intern at our growing…

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The Next Big Social Media Platform

The Next Big Social Media Platform

In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often.…

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Communication Changes, Constantly

At (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s - 90’s, things would have been easier…

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5 Social Media Lessons from my Green Tea Party Protest

5 Social Media Lessons from my Green Tea Party Protest

Here's what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago…

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Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Everyone seems to have an opinion on the future of Google+.  A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The…

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Social Media and Media Relations: Like PR’s Peanut Butter and Jelly

How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s…

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Five Tips for Creating a Visual Brand

 In this instance, we can note that the shapes aren't the same, but they appear to have similar weight and value. What happens if we distinguish them further? 

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Pay for Play: Will Facebook Get in Trouble?

The concept of pay for play isn't new. Rather, it’s age old, or perhaps the oldest profession in some respects. But as Facebook further monetizes its platform, it’s falling down…

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5 Things All Young PR Pros Should Know

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The Perfect Press Release, 2014 Edition

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