Welcome to your go-to source for public relations best practices and advice. Whether you’re navigating a crisis, crafting compelling brand stories, or building stronger media relationships, we share practical tips, insights and inspiration to help you thrive in the ever-evolving PR landscape. Dive in and discover strategies that work, straight from the front lines of modern communications.
By Molly Borchers, Senior Communications Strategist One of the things I love most about my job is meeting great people doing great things for the San Diego community. I have…
Read moreErica Schlesinger, Communications Strategist We’ve all been there – grasping for the right words when someone says, “tell me about your business.” Worrying about sounding unique, professional, cool, innovative and…
Read moreBy Keely Smith, Design & Multimedia Specialist In an age of information overload, it’s vital to communicate visually and effectively. Presenting information on the Internet in a way that is…
Read moreBy Danielle Cobb, Communications Coordinator Looking at your entire day from a bird’s eye view can be a daunting task. When your to-do list keeps getting longer and the day…
Read moreBy Keely Smith, Design & Multimedia Specialist Check out our other similar blog posts below:
Read moreBy Molly Borchers, Sr. Communications Strategist Since the start of 2009, venture capital firms have deployed more than $31.5 billion across 3,308 deals into
Read moreBy Chris Jensen, Jr. Communications Coordinator Networking is the easiest way to make a connection that doesn’t involve a glowing screen. While LinkedIn may be quick and easy, “connecting” is…
Read moreBy Shae Geary, Sr. Communications Strategist It’s always a thrill to learn about a website that can help make your job easier. So, in today’s post, we’ve decided to share…
Read moreBy Erica Schlesinger, Communications Strategist By now, Bruce Jenner’s announcement that he has been living more than 60 years of his life as transgender, and his subsequent debut as Soon…
Read morePhoto via Fast Company By Chance Shay, Communications Strategist IDSD Recap – Keynote Speaker, Brian Kramer I’ll be honest, I wasn’t familiar with
Read moreBy Chance Shay, Communications Strategist It seems like we PR and marketing pros are always competing for attention: attention from bloggers and journalists, attention from partners and special interest groups,…
Read moreEffective community outreach starts with trust. Learn how community outreach best practices can engage stakeholders early, build credibility and create programs that lead to stronger outcomes and lasting support.
Read moreBy Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good…
Read moreBy Molly Borchers, Sr. Communications Strategist As an ode to Toward: The car comes toward you, not towards you. You can walk forward, upward, backward and downward, but never forwards.…
Read moreBy Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen Now, don’t get me wrong, journalists – those…
Read moreBy Rhiannon Seider, Business & New Media Specialist Media outreach is often the bread and butter of a public relations program. Of course, there’s a lot more that goes into…
Read moreBy Danielle Cobb, Communications Coordinator Every couple of years the press release is declared dead. Yet the thousands of press releases issued over newswires each and every day are proof…
Read moreBy Chris Jensen - Jr. Communications Coordinator My colleague Erica Schlesinger shared in a Instagram boasts an engaging community with a wide variety of easily accessible influencers. If you’re looking…
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