Public Relations

9 Things to Know About the Future of Local News

9 Things to Know About the Future of Local News

I recently spoke to a group of business and community leaders about the future of local news. As a public relations professional, I’ve had a ringside seat on the ever-shrinking local news landscape. However, many leaders I’ve worked with in the private and public sectors tend to over-estimate how much scrutiny their bad or good…

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Crafting An Authentic Personal Brand
Turning an authentic personal brand to eleven!

Crafting An Authentic Personal Brand

Everyone has a personal brand, whether they work at cultivating it or not. It’s worth it to spend some time thinking about your own and how to be more intentional about crafting an authentic personal brand for your professional self. I recently joined Henry DeVries, author and founder of Social media is how you engage…

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Influencer 101: A guideline for influencer marketing campaigns
Social media post example of influencer marketing

Influencer 101: A guideline for influencer marketing campaigns

More often than not, businesses and brands are turning to social media influencers to help spread their messages, gain awareness, and win over the masses. These pay-for-play personalities make it their jobs (literally) to make you happy and can change the way your business engages and interacts with potential customers. 

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5 Reasons You Shouldn’t Be Hiring a PR Firm
Hiring a PR Firm

5 Reasons You Shouldn’t Be Hiring a PR Firm

Take it from the team at (W)right On Communications, people often think about hiring a PR firm for the wrong reasons. But how can you gauge whether you're doing it for the right ones? If you recognize yourself in any of these five reasons for not hiring a PR firm, that's a sign you need…

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Three Surprising B2B PR Tips to Secure Media Attention

Three Surprising B2B PR Tips to Secure Media Attention

By Chancelor Shay —Director, B2B & Infrastructure Development Twitter:Get our quick, timely communications ideas and insights each month. (W)right On Communications won a Silver Bulldog Award for Bulldog Reporter for in-depth tips.

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