Public Relations

Five Simple Ways to Host a Successful Media Trip

Five Simple Ways to Host a Successful Media Trip

Five Simple Ways to Host a Successful Media Trip By Erica Schlesinger, Communications StrategistFor our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan…

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Community Involvement Matters

By Grant Wright At (W)right On, we’re frequently asked to become engaged in community affairs of some sort – support a political cause, gauge the pulse of an issue, contribute to a worthwhile endeavor – and in as balanced of a way as we can, we often say yes. We’ve supported at-risk youth; senior Olympics;…

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12 Signs PR Agency Life Isn’t for You

12 Signs PR Agency Life Isn’t for You

By Julie Wright 1. Month end is just another day to you.   2. You're happiest doing one thing at a time.   3. You don't read the by-lines as closely as the articles. 4. You don't measure your life in 5 minute increments.   5. You come up with song hooks instead of news…

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Best Practices: Increase Your Chances of Breaking Through the Clutter with Mobile-Friendly Emails

Best Practices: Increase Your Chances of Breaking Through the Clutter with Mobile-Friendly Emails

  By Shae Geary As professional communicators, we are always looking for the best strategies to ensure our messages break through the daily clutter, whether it’s getting media to read our press releases, consumers to respond to a promotion or stakeholders to connect with a newsletter. According to recent

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When Relationships Reign Supreme, the Most Important One is with Your Client

When Relationships Reign Supreme, the Most Important One is with Your Client

By Chance Shay One of the first things you’ll learn in this industry is that PR is all about relationships. Successful agencies have strong relationships with journalists covering beats relevant to their clients and with industry influencers who can open doors. The best PR pros also have relationships with leaders at complementary organizations for collaborations…

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What I Learned as the PR Manager for a High School Newspaper

What I Learned as the PR Manager for a High School Newspaper

By Katie Page Katie Page has spent the last two summers as (W)right On’s summer intern. As you can see from the post below, she is a rock star and is now a freshman at Chapman University, studying for her B.A. in Public Relations and Advertising. I am a storyteller. It is my passion, my…

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