Public Relations

When Relationships Reign Supreme, the Most Important One is with Your Client

When Relationships Reign Supreme, the Most Important One is with Your Client

By Chance Shay One of the first things you’ll learn in this industry is that PR is all about relationships. Successful agencies have strong relationships with journalists covering beats relevant to their clients and with industry influencers who can open doors. The best PR pros also have relationships with leaders at complementary organizations for collaborations…

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What I Learned as the PR Manager for a High School Newspaper

What I Learned as the PR Manager for a High School Newspaper

By Katie Page Katie Page has spent the last two summers as (W)right On’s summer intern. As you can see from the post below, she is a rock star and is now a freshman at Chapman University, studying for her B.A. in Public Relations and Advertising. I am a storyteller. It is my passion, my…

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To Do Good, Communicate Well: Public Relations Tips for Non-Profits

To Do Good, Communicate Well: Public Relations Tips for Non-Profits

By Molly Borchers, Senior Communications Strategist One of the things I love most about my job is meeting great people doing great things for the San Diego community. I have the privilege of supporting the community relations department for one of my client partners, which means I help them spotlight the great work of compassionate…

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Going Up? Why Elevator Pitches are a Brand Essential

Going Up? Why Elevator Pitches are a Brand Essential

Erica Schlesinger, Communications Strategist We’ve all been there – grasping for the right words when someone says, “tell me about your business.” Worrying about sounding unique, professional, cool, innovative and established in one fell swoop can seem like a daunting task. The good news? It doesn’t have to be. This, friends, is why we –…

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The 5 Best Ways to Manage Your Time

The 5 Best Ways to Manage Your Time

By Danielle Cobb, Communications Coordinator Looking at your entire day from a bird’s eye view can be a daunting task. When your to-do list keeps getting longer and the day shorter, staying focused on the job ahead often seems impossible. In reality, you can’t do everything in one day. Learning what’s important and what can…

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Best Practices for Tech Startup PR

Best Practices for Tech Startup PR

By Molly Borchers, Sr. Communications Strategist Since the start of 2009, venture capital firms have deployed more than $31.5 billion across 3,308 deals into

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