Marketing

Going Up? Why Elevator Pitches are a Brand Essential

Going Up? Why Elevator Pitches are a Brand Essential

Erica Schlesinger, Communications Strategist We’ve all been there – grasping for the right words when someone says, “tell me about your business.” Worrying about sounding unique, professional, cool, innovative and established in one fell swoop can seem like a daunting task. The good news? It doesn’t have to be. This, friends, is why we –…

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5 Tips to Design for the Web

5 Tips to Design for the Web

By Keely Smith, Design & Multimedia Specialist In an age of information overload, it’s vital to communicate visually and effectively. Presenting information on the Internet in a way that is easily digestible for any viewer can be a challenge, but here are five tips that will make any Web designer’s life a little bit easier:…

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The Never-Ending Question: What is PR?

The Never-Ending Question: What is PR?

By Julie Wright, President Sometimes I wish I were a doctor, police officer or bartender so that when asked what I do for a living, my answer wouldn't produce that awkward pause followed by, “So what is PR exactly?” Apparently, public relations is a tough concept for many people to grasp. In a way, it…

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Best Practices for Tech Startup PR

Best Practices for Tech Startup PR

By Molly Borchers, Sr. Communications Strategist Since the start of 2009, venture capital firms have deployed more than $31.5 billion across 3,308 deals into

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Solution-Based Web Tools For Every PR Pro

Solution-Based Web Tools For Every PR Pro

By Shae Geary, Sr. Communications Strategist It’s always a thrill to learn about a website that can help make your job easier. So, in today’s post, we’ve decided to share three favorite sites that are great tools for anyone striving to be a savvy communicator in the digital age. Whether you have a dedicated PR…

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