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Hashtag Flawless: The #CallMeCaitlyn Transformation is PR Gold
By Erica Schlesinger, Communications Strategist By now, Bruce Jenner’s announcement that he has been living more than 60 years of his life as transgender, and his subsequent debut as Soon after Jenner inked her agreement with ABC, Vanity Fair was locked in as well. It can only be assumed Jenner and her team had their…
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Your Competitive Advantage is Being Human
Photo via Fast Company By Chance Shay, Communications Strategist IDSD Recap – Keynote Speaker, Brian Kramer I’ll be honest, I wasn’t familiar with
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An Ode to AP Style
By Molly Borchers, Sr. Communications Strategist As an ode to Toward: The car comes toward you, not towards you. You can walk forward, upward, backward and downward, but never forwards. If you’re following me, these words do not have an “s.” Farther vs. Further: Farther refers to distance, while further refers to time or degree. “I…
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Dear Journalists, We Can Explain: Things PR Pros Want You to Know
By Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen Now, don’t get me wrong, journalists – those things are annoying, misguided and a mark of poor (or no) research. So I assure you, I feel you. But I also assure you that for…
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Four Press Release Best Practices
By Danielle Cobb, Communications Coordinator Every couple of years the press release is declared dead. Yet the thousands of press releases issued over newswires each and every day are proof that its obituary hasn’t been written yet. Companies don’t need to issue press releases to get media coverage, but doing so has its benefits:
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