Audience

Tailored Communications Strategy: Why One Size Doesn’t Fit All

Tailored Communications Strategy: Why One Size Doesn’t Fit All

Tailored communications strategies that consider audience, geography, and industry are essential for impactful engagement and global brand success.

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No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: Unfortunately, in today’s email environment, you’ll never really know what they loved or hated about your pitch. (Unless you follow If you were sending a fax to a busy newsroom, you could often expect repeated busy signals and multiple attempts to get your press release through. Faxes could only…

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Values, Experiences, & Beliefs: Understanding Your Audience

Values, Experiences, & Beliefs: Understanding Your Audience

By Grant Wright, CEO It’s interesting to me that some people seem wired to presume the worst or best in someone, no matter the actions of that someone. Standing on opposite sides of a big ‘6’ laid on the ground, two people will see the same thing but think differently. One sees a six, the…

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