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April 2020

What is Your Leadership Legacy?

What is Your Leadership Legacy?

Which defines your leadership style: the type that attracts or forces? It’s an important question, particularly during a time of crisis, like the current COVID-19 pandemic, when your leadership style will determine your leadership legacy. That legacy will be engrained in the hearts and minds of your team members for years to come. So, how…

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The best video conferencing software? It depends on what you have to say

The best video conferencing software? It depends on what you have to say

By Shae Geary — Senior Communications Strategist Now that most of us are working virtually, video conferencing has become the new normal. But not all video conferencing software is created equal or suits every purpose. As communicators, we know that the vessel used to communicate is just as important as what we are communicating. In…

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7 Tips for Pitching TV Reporters During the Coronavirus Outbreak
Pitching TV reporters

7 Tips for Pitching TV Reporters During the Coronavirus Outbreak

By Julie Wright — President Local news anchors have always broadcast into our living rooms, but suddenly they’re the ones inviting us into their homes. From New York to L.A., television news reporters are reporting from home so they can stay safe while keeping the public informed. The public is hungry for storytelling that informs,…

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Strengthening Connections in the ‘Stay Home’ Era

Strengthening Connections in the ‘Stay Home’ Era

By Licia Walsworth — Communications Strategist How businesses can adapt via the virtual world Individuals and businesses alike are experiencing a profound shift in reality, with life feeling more and more like the plot of a novel or movie. Organizations have seen their entire workforces confined to their homes. Schools and universities stand vacant. Small…

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