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Need a Creativity Boost? How About a Run?

  By Shae Geary, Senior Communications Strategist I went for a run today. This is not out of the ordinary, but it had been a while since my last run. As I settled into my road rhythm, my mind began to whirl and I had one of those Oprah “a-ha” moments. Having been away from…

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Meet the Team: Joaquín – Communications Specialist

We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Communications Specialist, Joaquín Enríquez. Originally from Los Angeles, Joaquín is a senior at San Diego State University pursuing a Bachelor of Arts degree in Journalism with a focus in Public…

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10 Feelings Anyone Who Works in PR Will Relate To

  By Erica Gadbois, Communications Strategist That feeling when… you nail the lead paragraph of a contributed article and it all just flows from there.             2. That feeling when… your favorite reporter comes through, yet again.             3. That feeling when… you’re in back-to-back…

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REI Wins Big with Black Friday Boycott… So Far

REI Wins Big with Black Friday Boycott… So Far

Photo via REI By Shae Geary As part of the growing group of people who are turned off by the endless consumerism that surrounds the Thanksgiving holiday, I was thrilled to hear of REI’s recent decision to shun Black Friday and instead #optoutside. The outdoor gear company announced in October that it would close all…

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