Public Relations

Must-Use Strategy: Instagram Influencer Marketing

Must-Use Strategy: Instagram Influencer Marketing

By Chris Jensen - Jr. Communications Coordinator My colleague Erica Schlesinger shared in a Instagram boasts an engaging community with a wide variety of easily accessible influencers. If you’re looking to improve your social visibility and drive consumer product sales, Instagram influencer marketing can be a powerful tool. Let us know if you would like…

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Why PR is Becoming a Visual Game (and How to Win)

Why PR is Becoming a Visual Game (and How to Win)

Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote…

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In Communications, the Only Constant is Change – Part 2
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In Communications, the Only Constant is Change – Part 2

by Grant Wright my last post, you know that I like to partake in my version of crystal ball reading. In part one of this two-part post, I floated predictions of Facebook and Youtube’s dampening, social media specialists displacing all-knowing gurus and a positive trend of increasing two-way brand communications but through paid channels. In…

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Getting Real About Media Results

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