Revenue, Respect and Results: Savvy Reputation Management for Hotels
From Yelp to TripAdvisor and everywhere in between, today’s traveler loves their review sites.
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Be bold, develop a brand voice and differentiate yourself: Lessons from my PR internship
When I interviewed at (W)right On Communications, I was asked, "What makes you different from the other candidates applying for this position?" I confidently answered the question because I knew others would see it as a temporary opportunity to get a taste of the PR profession. I, however, had no intention of treating this job…
read moreOur picks for the top PR, marketing and social media campaigns of 2014
Top PR and Social Media Campaigns of 2014 As 2014 comes to an end, our team reflected on some of the best PR, marketing and social campaigns the year had to offer. Whether it was as extreme as Ebola or as casual as ‘Alex from Target’, here are the top five that made the cut…
read moreDon’t Be Guilty of the Two Worst PR Writing Habits
If I read another Tweet, Facebook post or quote in a press release that starts with "We are excited...," I'm going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should care. Why is this at…
read moreFalling for Sequoia & Kings Canyon: (W)right On Rocks Latest Press Trip
This month, (W)right On President hospitality public relations team executes spring and fall media fam trips to introduce writers from far and wide to the beauty of these national parks and lodgings like John Muir Lodge in Kings Canyon and rediscovered her "Little Me," Sarah got in touch with her inner nature rebel and Dana…
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