By Chance Shay, Communications Strategist It seems like we PR and marketing pros are always competing for attention: attention from bloggers and journalists, attention from partners and special interest groups, attention from customers. As attention spans dwindle, the opportunity (i.e. time) to communicate effectively to these groups is dwindling as well. Long gone are the…
read moreEffective community outreach starts with trust. Learn how community outreach best practices can engage stakeholders early, build credibility and create programs that lead to stronger outcomes and lasting support.
read moreBy Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated…
read moreBy Molly Borchers, Sr. Communications Strategist As an ode to Toward: The car comes toward you, not towards you. You can walk forward, upward, backward and downward, but never forwards. If you’re following me, these words do not have an “s.” Farther vs. Further: Farther refers to distance, while further refers to time or degree. “I…
read moreBy Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen Now, don’t get me wrong, journalists – those things are annoying, misguided and a mark of poor (or no) research. So I assure you, I feel you. But I also assure you that for…
read moreBy Rhiannon Seider, Business & New Media Specialist Media outreach is often the bread and butter of a public relations program. Of course, there’s a lot more that goes into a successful campaign, but if your content isn't shared, it doesn't matter how great it is. The first step in spreading the word is a…
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