Public Relations

Can you pitch in one sentence?

Can you pitch in one sentence?

By Chance Shay, Communications Strategist It seems like we PR and marketing pros are always competing for attention: attention from bloggers and journalists, attention from partners and special interest groups, attention from customers. As attention spans dwindle, the opportunity (i.e. time) to communicate effectively to these groups is dwindling as well. Long gone are the…

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5 Essential Elements of Every Community Outreach Plan
community outreach

5 Essential Elements of Every Community Outreach Plan

Community outreach is a unique discipline within public relations.For public agencies trying to change consumption behavior, developers wanting to inform a neighborhood of a change or non-profits hoping to gain support, the challenge is to influence the community as an outsider.Along with posing additional communication challenges, the major difficulty for community outreach—and its differentiator from In…

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Measuring the ROI of Public Relations: Five Experts Weigh In

Measuring the ROI of Public Relations: Five Experts Weigh In

By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated…

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An Ode to AP Style

An Ode to AP Style

                By Molly Borchers, Sr. Communications Strategist As an ode to Toward: The car comes toward you, not towards you. You can walk forward, upward, backward and downward, but never forwards. If you’re following me, these words do not have an “s.” Farther vs. Further: Farther refers to…

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Dear Journalists, We Can Explain: Things PR Pros Want You to Know

Dear Journalists, We Can Explain: Things PR Pros Want You to Know

By Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen Now, don’t get me wrong, journalists – those things are annoying, misguided and a mark of poor (or no) research. So I assure you, I feel you. But I also assure you that for…

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The Perfect Media List – First Step in PR Success
media list

The Perfect Media List – First Step in PR Success

By Rhiannon Seider, Business & New Media Specialist Media outreach is often the bread and butter of a public relations program. Of course, there’s a lot more that goes into a successful campaign, but if your content isn't shared, it doesn't matter how great it is. The first step in spreading the word is a…

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