Marketing

Solution-Based Web Tools For Every PR Pro

Solution-Based Web Tools For Every PR Pro

By Shae Geary, Sr. Communications Strategist It’s always a thrill to learn about a website that can help make your job easier. So, in today’s post, we’ve decided to share three favorite sites that are great tools for anyone striving to be a savvy communicator in the digital age. Whether you have a dedicated PR…

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Hashtag Flawless: The #CallMeCaitlyn Transformation is PR Gold

Hashtag Flawless: The #CallMeCaitlyn Transformation is PR Gold

By Erica Schlesinger, Communications Strategist By now, Bruce Jenner’s announcement that he has been living more than 60 years of his life as transgender, and his subsequent debut as Soon after Jenner inked her agreement with ABC, Vanity Fair was locked in as well. It can only be assumed Jenner and her team had their…

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Your Competitive Advantage is Being Human

Your Competitive Advantage is Being Human

Photo via Fast Company By Chance Shay, Communications Strategist IDSD Recap – Keynote Speaker, Brian Kramer I’ll be honest, I wasn’t familiar with

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5 Essential Elements of Every Community Outreach Plan
community outreach

5 Essential Elements of Every Community Outreach Plan

Community outreach is a unique discipline within public relations.For public agencies trying to change consumption behavior, developers wanting to inform a neighborhood of a change or non-profits hoping to gain support, the challenge is to influence the community as an outsider.Along with posing additional communication challenges, the major difficulty for community outreach—and its differentiator from In…

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