tips

What is Media Relations? [And How to Do It Right]

What is Media Relations? [And How to Do It Right]

Early in your PR career, you may have asked, “What is media relations, and why does it matter?” Whether you’re a seasoned veteran now or a business leader considering media relations as a strategy, the landscape is ever-evolving. And we can all use a refresher course now and then. In short, media relations is an…

read more
1200 800 (W)right On Communications
Best Media Training Tips

Best Media Training Tips

These four media training tips help you screen opportunities, prepare effectively, deliver strong interviews and follow up for lasting impact.

read more
1200 800 (W)right On Communications
9 Things to Know About the Future of Local News

9 Things to Know About the Future of Local News

I recently spoke to a group of business and community leaders about the future of local news. As a public relations professional, I’ve had a ringside seat on the ever-shrinking local news landscape. However, many leaders I’ve worked with in the private and public sectors tend to over-estimate how much scrutiny their bad or good…

read more
1200 800 (W)right On Communications
How to Earn Media Coverage in Major News Outlets
Earn media coverage in major news outlets

How to Earn Media Coverage in Major News Outlets

The Wall Street Journal is the world’s most influential business news outlet. For subscribers of our agency newsletter, EVS, as well as a Get our quick, timely communications ideas and insights each month. (W)right On Communications won a Silver Bulldog Award for Bulldog Reporter for in-depth tips.

read more
5842 4092 (W)right On Communications
Five lies about PR measurement that can sink your strategy and career

Five lies about PR measurement that can sink your strategy and career

By Julie Wright—President and Founder Twitter: It is increasingly clear to anyone in the public relations profession that PR measurement is something our industry needs to embrace. With marketing budgets and margins under constant pressure, companies are looking to optimize their investments across paid, earned, shared and owned strategies. Not only does PR need to…

read more
6539 3470 (W)right On Communications