Public Relations

Public Relations Is a Personas Business

Public Relations Is a Personas Business

By Julie Wright —President Twitter:  It’s not the content marketer’s job to convince each persona of what they need. It’s their job to figure out what the persona’s needs are and then speak to them with their content and present their product or solution as the ultimate solution. 3. Validate Your Internal Research with Outside…

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Immersive Storytelling is the Future of Public Relations
future of journalism talk by Robert Hernandez

Immersive Storytelling is the Future of Public Relations

@juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by making it easier to…

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(W)right On Launches “The Strategist”
The Strategist Newsletter

(W)right On Launches “The Strategist”

The first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook's big changes and PR troubles. We've strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter. Get…

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What Do Facebook’s Changes Mean for Businesses in 2018
Facebook changes featured image

What Do Facebook’s Changes Mean for Businesses in 2018

  By Julie Wright —President Twitter: @wrightoncomm or tag us with #WOCPR on Twitter. In addition to the ideas shared above, we've compiled a more detailed set of recommendations in our white paper on Facebook's changes. DOWNLOAD: 

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