PR

Hashtag Flawless: The #CallMeCaitlyn Transformation is PR Gold

Hashtag Flawless: The #CallMeCaitlyn Transformation is PR Gold

By Erica Schlesinger, Communications Strategist By now, Bruce Jenner’s announcement that he has been living more than 60 years of his life as transgender, and his subsequent debut as Soon after Jenner inked her agreement with ABC, Vanity Fair was locked in as well. It can only be assumed Jenner and her team had their…

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Can you pitch in one sentence?

Can you pitch in one sentence?

By Chance Shay, Communications Strategist It seems like we PR and marketing pros are always competing for attention: attention from bloggers and journalists, attention from partners and special interest groups, attention from customers. As attention spans dwindle, the opportunity (i.e. time) to communicate effectively to these groups is dwindling as well. Long gone are the…

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In Communications, the Only Constant is Change – Part 2
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In Communications, the Only Constant is Change – Part 2

by Grant Wright my last post, you know that I like to partake in my version of crystal ball reading. In part one of this two-part post, I floated predictions of Facebook and Youtube’s dampening, social media specialists displacing all-knowing gurus and a positive trend of increasing two-way brand communications but through paid channels. In…

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Don’t Be Guilty of the Two Worst PR Writing Habits

If I read another Tweet, Facebook post or quote in a press release that starts with "We are excited...," I'm going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should care. Why is this at…

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Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

Twitter's New Buy Button Ready to Shake Up Your World In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day ever. So…

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