PR Pro

Trends Come and Go, But These 5 PR Tips Are Forever

Trends Come and Go, But These 5 PR Tips Are Forever

By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to,…

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The Secret to Becoming a PR Expert

The Secret to Becoming a PR Expert

By Julie Wright, President It’s what every bright up and comer wants to know. How do I become a PR expert? What’s the straightest line to the top? What blogs do I need to follow? What technologies do I need to use? Are there short cuts? If you aspire to be an expert in PR,…

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Dear Journalists, We Can Explain: Things PR Pros Want You to Know

Dear Journalists, We Can Explain: Things PR Pros Want You to Know

By Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen Now, don’t get me wrong, journalists – those things are annoying, misguided and a mark of poor (or no) research. So I assure you, I feel you. But I also assure you that for…

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