Revenue, Respect and Results: Savvy Reputation Management for Hotels

Posted by on Jan 14, 2015 in Hospitality PR, Public Relations, Social Media

From Yelp to TripAdvisor and everywhere in between, today’s traveler loves their review sites. 80% read online reviews before making a booking decision, 79% say they trust online peer commentary as much as word-of-mouth recommendations, and 93% say they consider it influential in where they stay and play. Combine those stats with the fact that […]

Our picks for the top PR, marketing and social media campaigns of 2014

Posted by on Dec 3, 2014 in Marketing, Public Relations, Social Media

As 2014 comes to an end, our team reflected on some of the best PR, marketing and social campaigns the year had to offer. Whether it was as extreme as Ebola or as casual as ‘Alex from Target’, here are the top five that made the cut (in no specific order):   Phillip Singh, Intern: […]

Don’t Be Guilty of the Two Worst PR Writing Habits

Posted by on Nov 19, 2014 in Public Relations, Social Media

  If I read another Tweet, Facebook post or quote in a press release that starts with “We are excited…,” I’m going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should care. Why is this […]

Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

Posted by on Sep 24, 2014 in Social Media
Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day ever. So e-commerce has the world wrapped around its proverbial finger – […]

The Next Big Social Media Platform

Posted by on Jul 9, 2014 in Social Media
The Next Big Social Media Platform

In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often. Sometimes the question is “what’s the next Facebook,” or, “are people still getting information from (insert name of platform),” but at the heart of the […]

5 Social Media Lessons from my Green Tea Party Protest

Posted by on Jun 11, 2014 in Social Media
5 Social Media Lessons from my Green Tea Party Protest

Here’s what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago and became hooked on its soothing, subtle flavor. All other green teas were too bitter or tasted like grass. Good Earth Green Tea Lemongrass became […]