Why PR is Becoming a Visual Game (and How to Win)

Posted by on Mar 25, 2015 in Public Relations, Social Media
Why PR is Becoming a Visual Game (and How to Win)

Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote […]

In Communications, the Only Constant is Change – Part 2

Posted by on Feb 25, 2015 in Marketing, Public Relations, Social Media
In Communications, the Only Constant is Change – Part 2

by Grant Wright @grant_wright If you read my last post, you know that I like to partake in my version of crystal ball reading. In part one of this two-part post, I floated predictions of Facebook and Youtube’s dampening, social media specialists displacing all-knowing gurus and a positive trend of increasing two-way brand communications but […]

In Communications, the Constant is Change

Posted by on Feb 18, 2015 in Public Relations, Social Media
In Communications, the Constant is Change

by Grant Wright @grant_wright At (W)right On, among our Values is to ‘embrace and lead change’. We keep current with and help define new best practices in communications. For example, in 2012 I wrote of smartphones surpassing PC sales for the first time and the rise of the Virtual Web. With consumption occurring from smaller […]

Revenue, Respect and Results: Savvy Reputation Management for Hotels

Posted by on Jan 14, 2015 in Hospitality PR, Public Relations, Social Media

From Yelp to TripAdvisor and everywhere in between, today’s traveler loves their review sites. 80% read online reviews before making a booking decision, 79% say they trust online peer commentary as much as word-of-mouth recommendations, and 93% say they consider it influential in where they stay and play. Combine those stats with the fact that […]

Our picks for the top PR, marketing and social media campaigns of 2014

Posted by on Dec 3, 2014 in Marketing, Public Relations, Social Media

As 2014 comes to an end, our team reflected on some of the best PR, marketing and social campaigns the year had to offer. Whether it was as extreme as Ebola or as casual as ‘Alex from Target’, here are the top five that made the cut (in no specific order):   Phillip Singh, Intern: […]

Don’t Be Guilty of the Two Worst PR Writing Habits

Posted by on Nov 19, 2014 in Public Relations, Social Media

  If I read another Tweet, Facebook post or quote in a press release that starts with “We are excited…,” I’m going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should care. Why is this […]